Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with:
#presidential campaign
#programmatic advertising
#false stories
#fake traffic
A Murdoch media exclusive about China covering up the origin of Covid-19 appears to be based on an unclassified US state department reference paper It was touted as a world exclusive – a “bombshell dossier” that exposed China’s “batty science” and backed up Donald Trump and US claims that... Continue reading at The Guardian
[ The Guardian | 2020-05-26 09:08:59 UTC ]
More news stories like this | News stories tagged with:
#world exclusive
#rupert murdoch
#sydney tabloid
#daily telegraph
#news corp
Exclusive: ACCC chair says any ‘inappropriate impediments to sale’ would ‘raise concerns’, as consortium puts in bid for newswire serviceThe chair of the competition and consumer watchdog, Rod Sims, says any attempt by News Corp and Nine to block a potential sale of Australian Associated Press... Continue reading at The Guardian
[ The Guardian | 2020-05-24 03:58:08 UTC ]
More news stories like this | News stories tagged with:
#block sale
#potential sale
#rod sims
#media executives
#news corp
Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with:
#$30 million
#tv networks
#companies didn
#disclose terms
#digital media
During the coronavirus pandemic, Ed Yong, a staff writer for The Atlantic, has written an impressive series of in-depth articles on the virus that causes COVID-19 and the often confusing details about how it has spread, what medical experts say we should be doing about it, and what governments... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-21 11:45:15 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with:
#marketing campaigns
#difficult times
#months ago
#national lockdown
#extra layer
#publishing industry
As part of its annual Giving scheme, HarperCollins parent firm News Corp has donated £100,000 to four UK and Irish charities focused on supporting communities struggling during the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 18:51:43 UTC ]
More news stories like this | News stories tagged with:
#coronavirus crisis
#harpercollins
#news corp
Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
More news stories like this | News stories tagged with:
#news corp
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#big fish
#digital publishers
After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | News stories tagged with:
#digital engagement
#roughly half
#apple news+
#lead generation
#cash flow
#high priority
A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with:
#pandemic passes
#cookbook
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | News stories tagged with:
#agency companies
#public relations
#top executives
#agency websites
#agency report
#agency missed
#ll add
#biggest advertisers
#agencyreport@adage
#email customerservice@adage
#print version
Huge losses driven partly by fall in valuation of Australian pay TV service Foxtel and decline in news advertising revenue Rupert Murdoch’s global media empire, News Corp, lost US$1bn in the three months to the end of March and is expecting more financial pain as the economic fallout from the... Continue reading at The Guardian
[ The Guardian | 2020-05-08 01:49:41 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#$1bn
#robert thomson
#strategic review
#job losses
#news corp
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with:
#published today
#digital media
The investigative journalist Mark Schoofs, a Pulitzer Prize winner, returns to the site after having set up its investigative unit in 2014. Continue reading at The New York Times
[ The New York Times | 2020-05-05 18:05:38 UTC ]
More news stories like this | News stories tagged with:
#pulitzer prize
Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-05 17:51:11 UTC ]
More news stories like this | News stories tagged with:
#pulitzer prize
#magazine publisher
#hearst
News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
More news stories like this | News stories tagged with:
#news corp
Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with:
#local newspaper
#digital content
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | News stories tagged with:
#bookstore
In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with:
#sports fans
#nielsen
Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this |