Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with: #presidential campaign #programmatic advertising #false stories #fake traffic

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Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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Emily St. John Mandel's 'The Glass Hotel' is a tale of fraud and financial collapse

"The Glass Hotel" follows the players in a pyramid scheme and reveals how guilt is deflected and lives are shattered. Continue reading at The Washington Post

[ The Washington Post | 2020-03-23 16:49:44 UTC ]
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What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More

Today, our listing of changes to plans amid the COVID-19 emergency features news from the UAE, Canada, the UK, France, and the United States. The post Coronavirus: Sharjah’s World Book Capital Ceremony, Tech Forum, and More appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 14:12:55 UTC ]
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We didn't start the fire: News Corp defends false arson claims that spread worldwide | Weekly Beast

‘We never overplayed the arson story,’ Campbell Reid protests. Plus: Virginia Trioli punches backCampbell Reid came armed with facts and figures to defend the Murdoch empire from accusations of climate denialism.News Corp’s corporate affairs executive was part of a Judith Neilson Institute... Continue reading at The Guardian

[ The Guardian | 2020-03-13 02:26:57 UTC ]
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This vegan news site just became a plant-based food company

LiveKindly will now not just produce vegan content but also vegan food. For the past few years, LiveKindly has been a digital media company with a focus on plant-based food stories like “The Beyond Burger just launched at Ikea” or “Colgate just launched 2 certified vegan toothpastes.” Now it’s... Continue reading at Fast Company

[ Fast Company | 2020-03-12 14:45:06 UTC ]
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Deep cleaning at HarperCollins' News UK building as Times coronavirus case confirmed

Deep cleaning is being ramped up at the News UK building, home of HarperCollins, after an employee of the Times tested positive for the coronavirus. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 20:24:36 UTC ]
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More Than 50 AAP Reporters Likely to be Offered Jobs at News Corp and Nine Amid Closure

More than 50 Australian Associated Press journalists are likely to be offered jobs at News Corp Australia and Nine Entertainment as the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-04 19:15:48 UTC ]
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More than 50 AAP reporters likely to be offered jobs at News Corp and Nine amid closure

Around 200 journalists are set to be made redundant by the shock closure, which will hit the industry hardMore than 50 Australian Associated Press journalists are likely to be offered jobs at News Corp Australia and Nine Entertainment as the two media giants look to boost staff ranks after... Continue reading at The Guardian

[ The Guardian | 2020-03-04 09:33:19 UTC ]
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Sports Publisher Minute Media Makes Half Its Revenue from Licensing Tech

Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Transworld pre-empts memoir by Jewish Dutch resistance fighter

Transworld has pre-empted a memoir by Jewish Dutch resistance fighter and Ravensbruck survivor Selma van der Perre.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 21:39:29 UTC ]
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AAP's future in doubt as Nine and News Corp reconsider investment

Australian Associated Press board to discuss future of wire service, which is 45% owned by News CorpNews agency Australian Associated Press, whose 180 journalists provide much of the nation’s daily news and photos, is facing an uncertain future as major shareholders Nine Entertainment and News... Continue reading at The Guardian

[ The Guardian | 2020-03-02 01:40:44 UTC ]
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London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Condé Nast Bets Big on Home | News & Notes

Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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