Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we could prove to them that what we were buying was reaching real people," Ms. Mellier said. "They were definitely concerned because they never had to deal with bots in traditional mediums like TV or magazine. The idea that a nonhuman could be engaging and causing this damage was futuristic or sci-fi to them."But in November 2014, her programmatic media buying vendor, DataXu, began promising refunds for fraudulent impressions when they totaled more than 3%. "They gave us back money," she said. More important, the vendor eased the Lexus dealers' fears. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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#ad dollars
Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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#continue publishing
#print formats
#full statement
#image credit
A group of writers are quids in following an experiment to sell a bundle of DRM-free ebooks. Sales of The Humble Bundle, which included works from authors Cory Doctorow, Neil Gaiman and the much-loved xkcd comic strip, have been anything but humble, with over 84,000 bundles sold, earning the... Continue reading at Fast Company
[ Fast Company | 2012-10-24 00:00:00 UTC ]
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#included works
#neil gaiman
#bought separately
#lauren beukes
#zoo city
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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#french publishers
#fighting back
The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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#search engines
#gawker media
#media companies
#speak directly
A man has been arrested and bailed in connection with a £1.9m fraud alleged to have taken... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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#online advertising
Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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#digital audience
Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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On April 8 and 9, Simon & Schuster hosted two star-studded centenary fetes in New York City to celebrate the 100th anniversary of its founding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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#100th anniversary
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In 2021, “How the Word Is Passed” was on the hardcover nonfiction list for five weeks. Now Smith is back — with a book of poetry on the fiction list. Continue reading at The New York Times
[ The New York Times | 2023-04-13 09:00:21 UTC ]
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#clint smith
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Rafia Zakaria sees a power gap between career feminists and those with lived experience. Continue reading at The Washington Post
[ The Washington Post | 2021-08-13 12:00:00 UTC ]
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#lived experience
Last week, Douglas Stuart’s Shuggie Bain was announced this year’s Booker Prize winner. It’s no small feat for any writer, but what makes this win so spectacular is the fact that Shuggie Bain is a debut novel. (It’s only the fifth debut novel to win in the Booker’s 51-year-old history.) During... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-24 09:51:08 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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#major shift
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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#large chunk
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In her essay collection, Leslie Jamison profiles outsiders and tests the limits of empathy. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 02:41:53 UTC ]
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#essay collection
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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#ann-christine diaz
#forwarded email
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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#ll move
It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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