Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we could prove to them that what we were buying was reaching real people," Ms. Mellier said. "They were definitely concerned because they never had to deal with bots in traditional mediums like TV or magazine. The idea that a nonhuman could be engaging and causing this damage was futuristic or sci-fi to them."But in November 2014, her programmatic media buying vendor, DataXu, began promising refunds for fraudulent impressions when they totaled more than 3%. "They gave us back money," she said. More important, the vendor eased the Lexus dealers' fears. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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NewPage Paper and Verso--the largest makers of coated paper and the subject of merger rumors last year--are b Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-18 00:00:00 UTC ]
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