Campaigners brand DCMS library stats 'bonkers'

A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-01-20 00:00:00 UTC ]

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Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet users #mail online #allowing users


FutureBook: libraries and publishers talk joint ventures

Collaboration between libraries and publishers in the only way forwards, panellists argued at The... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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Louisiana residents choose libraries over jail to receive funds

Residents of Lafourche Parish in Louisiana recently voted down a proposal that would have used money currently going to local libraries to build a new prison. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #receive funds #local libraries


Big names back Authors for the Philippines campaign

Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #kate atkinson #david nicholls


James Patterson dubbed a 'champion' by Library of Congress

In a role that's still being defined, bestselling author James Patterson will be working to encourage reading with kids and families, Publishers Weekly reports.Bestselling author James Patterson was named a champion at the Library of Congress this week -- the first-ever Champion of its Young... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage reading


Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big brands #canine companions #business partner #news sites


Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek

[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brands #data points


New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products


On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek

[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermione granger #fully formed


Tom Gates campaign for Scholastic

Scholastic is featuring its first ever TV ads for Liz Pichon's Tom Gates series next week,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


Government library guidance 'hits new low'

Library campaigners have reacted angrily to new government guidance which offers advice for... Continue reading at The Bookseller

[ The Bookseller | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners #reacted angrily #offers advice


How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Gaiman: closing libraries 'like stopping vaccinations'

Author Neil Gaiman has said that closing libraries is "like stopping vaccinations", and... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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Highlights of L,B's Goldfinch PR campaign

Heavyweight coverage for Donna Tartt's The Goldfinch (Little, Brown, October 22nd) kicks off... Continue reading at The Bookseller

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
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Jarvis leaves library role, replaced by Goodman

Dan Jarvis MP has left his post as shadow libraries minister as the result of a Labour party... Continue reading at The Bookseller

[ The Bookseller | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #labour party


Ten 'enterprising libraries' receive grant

Ten library services around the country will receive a share of £450,000 designed to help... Continue reading at The Bookseller

[ The Bookseller | 2013-10-03 00:00:00 UTC ]
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Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Timothy Leary-developed video games found in New York Public Library archive

The New York Public Library recently discovered a treasure trove of video games in its archives created by psychedelic evangelist Timothy Leary. Over 375 floppies (talk about flashbacks) containing a "dozen or so" games developed by the LSD-advocate in the '80s -- some are playable via emulation... Continue reading at Engadget

[ Engadget | 2013-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rare books #good doctor #image credit


Ebooks and Libraries in the Spanish-speaking World

In Mexico City librarians from Colombia, Mexico and Spain agreed there remained numerous challenges to libraries offering digital content and lending ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-speaking world