BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and products for a millennial audience. It's an area the digital publisher has been betting more on as it struggles to find ways to compete with Facebook and Google for ad revenue.Other publishers have turned to sub-brands or verticals to try to simultaneously expand their consumer reach and give advertisers new ways to buy them. New York magazine, for example, has established distinct brands such as Vulture for entertainment, The Cut for fashion and Grub Street for food. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Ruth Hogan is publishing her fourth novel with Two Roads in April 2021, Madame Burova—a story of community, love and friendship set in Brighton and spanning over 50 years. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 16:42:42 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times
[ The New York Times | 2020-11-19 22:55:35 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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Pamela Sneed’s book powerfully recalls the contributions and leadership of lesbians during the height of the AIDS crisis. Continue reading at The New York Times
[ The New York Times | 2020-11-18 20:38:22 UTC ]
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Bonnier Books UK c.e.o. Perminder Mann has suggested, for all of the damage caused by the pandemic, the industry's long-term prospects may have improved, with the industry having "future-proofed" itself. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 16:07:00 UTC ]
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Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:07:40 UTC ]
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Set aside 24 hours to listen to Follett’s prequel. Other great new audiobooks: “Shuggie Bain” and “His Only Wife.” Continue reading at The Washington Post
[ The Washington Post | 2020-11-17 13:00:00 UTC ]
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A reader recounts her long journey starting and maintaining a book club, and offers tips learned through the process. Continue reading at Book Riot
[ Book Riot | 2020-11-17 11:39:00 UTC ]
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Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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HarperCollins saw global sales increase 13% year on year in the latest quarter, with EBITDA rocketing 45%, partly thanks to a surge in digital spending. Continue reading at The Bookseller
[ The Bookseller | 2020-11-08 20:58:09 UTC ]
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Hardie Grant is to publish Romy Gill's second cookbook, On The Himalayan Trail: Recipes and Stories from Kashmir to Leh, in April 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 14:24:16 UTC ]
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Miriam Margoyles is to narrate the audiobook of Catherine Bruton's latest middle-grade novel, Another Twist in the Tale. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 15:31:19 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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