BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and products for a millennial audience. It's an area the digital publisher has been betting more on as it struggles to find ways to compete with Facebook and Google for ad revenue.Other publishers have turned to sub-brands or verticals to try to simultaneously expand their consumer reach and give advertisers new ways to buy them. New York magazine, for example, has established distinct brands such as Vulture for entertainment, The Cut for fashion and Grub Street for food. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
News tagged with: #generate content #millennial audience #digital publisher #ad revenue #give advertisers #york magazine #grub street

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Leigh Bardugo’s ‘Rule of Wolves’ is the latest action-packed installment in the Grishaverse saga

This story picks up the threads that 2019’s “King of Scars” left so captivatingly loose. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 12:00:00 UTC ]
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Lisa Scottoline’s latest novel, ‘Eternal,’ is not a thriller but is thrilling nonetheless

Lisa Scottoline’s historical novel centers on three teenagers whose lives are shaken by Italy’s fall into fascism. Continue reading at The Washington Post

[ The Washington Post | 2021-04-01 14:00:00 UTC ]
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Jacqueline Winspear’s latest novel reminds us why we love Maisie Dobbs

The venerable PI is at her best in ‘The Consequences of Fear,’ a murder mystery set in war-torn London Continue reading at The Washington Post

[ The Washington Post | 2021-03-25 12:00:00 UTC ]
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Springboard: trade bodies, agencies and publishers line up virtual events to plug book fair gap

With the London and Bologna book fairs rescheduled in an attempt to host a physical event, a number of companies have sought to create their own virtual ‘fairs’ to enable rights-trading and connect authors and readers. Continue reading at The Bookseller

[ The Bookseller | 2021-03-06 02:57:17 UTC ]
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Patricia Engel’s ‘Infinite Country’ focuses on the psychological pain of a family split apart

At its best, Engel’s novel interrogates the idea of American exceptionalism through the story of a Colombian couple and their three children. Continue reading at The Washington Post

[ The Washington Post | 2021-03-03 13:00:00 UTC ]
More news stories like this | News stories tagged with: #patricia engel #infinite country #american exceptionalism


Kirsty Capes | 'It’s important to have stories about the care experience that are positive'

Half way through my interview with Kirsty Capes, she mentions the fact that most people can’t name books about children in care. I rack my brains before feebly coming out with: “Tracy Beaker ?”, which makes Capes, whose new adult novel Careless is about a teenage girl in foster care, laugh.... Continue reading at The Bookseller

[ The Bookseller | 2021-02-26 07:46:19 UTC ]
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Quarto refinances to 'focus on growth'

Quarto has signed a new $20m bank facility, as well as extending $13m in loans it received in 2018 and getting a new $10m loan. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 21:21:58 UTC ]
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'Positive results' in 2020 for Bonnier Books UK

Bonnier Books–owner of Bonnier Books UK and part of Sweden's Bonnier Group–has said the UK arm achieved "positive results" in 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-02-15 01:49:45 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
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Body conscious

It’s no secret that I have Type 1 Diabetes. I’ve written about dating while diabetic, and made lists of things not to say to someone chronically ill. My latest novel, Lesser Journeys, explores the life of an architect with an autoimmune disorder, as she aims to determine the best way to leave... Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 01:30:48 UTC ]
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Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
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Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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Trade bodies look to proposals for new pro-competition regime to check Amazon

Publishing trade bodies have welcomed advice from the Competition & Markets Authority (CMA) that a new pro-competition regulatory regime "fit for the digital age" be rolled out to hold the most powerful tech firms to account through a new enforceable code of conduct.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 23:35:11 UTC ]
More news stories like this | News stories tagged with: #trade bodies #digital age