BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and products for a millennial audience. It's an area the digital publisher has been betting more on as it struggles to find ways to compete with Facebook and Google for ad revenue.Other publishers have turned to sub-brands or verticals to try to simultaneously expand their consumer reach and give advertisers new ways to buy them. New York magazine, for example, has established distinct brands such as Vulture for entertainment, The Cut for fashion and Grub Street for food. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
News tagged with: #generate content #millennial audience #digital publisher #ad revenue #give advertisers #york magazine #grub street

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Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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How medicine sought to control women’s bodies while ignoring their symptoms

A comprehensive history shows that the same faulty assumptions persisted for centuries. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks

BuzzFeed is coming for digital media companies, fueled by a SPAC IPO and the acquisition of Complex Networks. The post Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-25 04:01:00 UTC ]
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BuzzFeed Confirms Plans to Go Public Through SPAC Deal

The digital media company, which will merge with a publicly listed shell company in what is known as a SPAC deal, also lined up about $150 million in debt financing. Continue reading at The New York Times

[ The New York Times | 2021-06-25 00:38:07 UTC ]
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BuzzFeed valued at $1.5bn in deal to go public via special-purpose merger

News and digital media giant to use special purpose acquisition company (Spac) to go public and to acquire Complex for $300mBuzzFeed, the news, digital media and lifestyle company, has announced plans to become a publicly traded company through a special purpose acquisition company (Spac) that... Continue reading at The Guardian

[ The Guardian | 2021-06-24 16:39:34 UTC ]
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BuzzFeed Closes In on Deal to Go Public

The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public. Continue reading at The New York Times

[ The New York Times | 2021-06-24 15:16:53 UTC ]
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Books in the Media: Galgut's latest promises to be 'one of the best novels of the year'

Damon Galgut's The Promise (Chatto & Windus) came out on top in this week's reviews, with the twice Booker-shortlisted author picking up nods from the Guardian, Times and New York Times.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-20 22:03:08 UTC ]
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Al Qasimi makes history at International Publishers Association as body hits 125

Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 22:49:52 UTC ]
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Main’s Phoenix set to fly after lockdown launch with focus on fresh talent

After leaving Picador to launch her own list at Orion, Francesca Main says the emphasis at Phoenix will be on developing writers and hitting the litersary/commercial sweet spot Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 17:22:26 UTC ]
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Oprah’s latest Book Club pick, ‘The Sweetness of Water,’ is a miraculous debut

Nathan Harris sets his novel in Georgia during the murky twilight of the Civil War. Continue reading at The Washington Post

[ The Washington Post | 2021-06-15 07:08:15 UTC ]
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Melissa Cummings-Quarry and Natalie A Carter: Turning the focus on the next generation

Though Black Girls Book Club (BGBC) founders Melissa Cummings-Quarry and Natalie A Carter inked the deal for their upcoming first book last year, it was not quite a recent development. Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 23:44:22 UTC ]
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Faith, Fashion, and Body Image Books Make Room for God

From a female rabbi to a Catholic fashionista, authors offer women advice on what to wear, how to wear it, and how to bring God into the appearance equation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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HarperCollins Focus Launches Lifestyle, Gift Book Imprint

Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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Olivia Laing’s ‘Everybody’ explores the power and vulnerabilities of the human body

Laing uses the life of psychoanalyst Wilhelm Reich as a springboard to explore a range of topics. Continue reading at The Washington Post

[ The Washington Post | 2021-05-07 12:00:00 UTC ]
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Scotland Country Focus: Q&A with Sally Pattle

Sally Pattle, the owner of Far from the Madding Crowd in Linlightgow, reflects on a surreal 12 months.    Continue reading at The Bookseller

[ The Bookseller | 2021-04-25 04:12:44 UTC ]
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A London Teeming With Bodies, Buildings, Desire and Greed

The British author Fiona Mozley’s new novel, “Hot Stew,” features sex workers fighting an eviction order from a real-estate heiress and a host of other Londoners vying for control over their lives, careers and possessions. Continue reading at The New York Times

[ The New York Times | 2021-04-20 09:00:06 UTC ]
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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Marr leaves Cornerstone owing to 'shifting focus' at division

Editor Sonny Marr is leaving Cornerstone this month owing to a “shifting focus” in the division’s commercial fiction publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-04-14 07:17:08 UTC ]
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