Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: Digital Publishing... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
News tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing

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Data Mining Scribd Subscriptions

According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
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T-Mobile reportedly set to unveil global data plans with service in 100+ countries

Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget

[ Engadget | 2013-10-10 00:00:00 UTC ]
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Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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New Data, Insights Tools from Penton’s New Hope

Penton's New Hope Natural Media is unveiling data and insights subscription tools as it tries to reach new entrants into the natural products market and deepen engagement with existing players. The company has launched a manufacturer incubator resource,  Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
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Is Login Data the New Gold?

In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-27 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Authors Guide to Frankfurt Available in Spanish

Our Authors Guide to the Frankfurt Book Fair is now available in Spanish, thanks to Dosdoce, The Spanish Digital Link, and Actualidad Editorial. Download it here. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
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Grand Theft Auto V guide tops book charts

The Signature Series Strategy Guide to Grand Theft Auto V, the fastest-selling video game of all... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Dropbox pushes to publish spy data request details

Cloud storage locker Dropbox has joined Google, Microsoft, Yahoo, LinkedIn and Facebook in their quest for permission to publish the number of data requests they have received from the U.S. government, and the number of users affected by those requests. Dropbox filed a brief with the U.S.... Continue reading at PC World

[ PC World | 2013-09-24 00:00:00 UTC ]
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Ether for Authors: What’s Important in the Man Booker Debate?

This week's buzz round-up looks at the controversial possible changes in the Man Booker Prize rules, New Zealand's publishing decline, Frankfurt tips and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-17 00:00:00 UTC ]
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Publishing System Helps Writers Determine Audience Interest

InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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In The First Half Of 2013, The U.S. Made 12,444 Data Requests From Yahoo

Following the heels of Google and Facebook, Yahoo today published its first transparency report detailing government requests for user data in the first half of the year. It intends to issue a transparency report every six months. Of the 17 countries highlighted, the U.S. leads with the most... Continue reading at Fast Company

[ Fast Company | 2013-09-07 00:00:00 UTC ]
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Yahoo issues first transparency report, replete with governmental data requests

Following in the footsteps of Facebook -- which revealed its first Global Government Requests Report just a few weeks ago -- Yahoo is finishing out the week by publishing data of its own. The firm's first "global law enforcement transparency report" covers governmental requests for user data... Continue reading at Engadget

[ Engadget | 2013-09-06 00:00:00 UTC ]
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Amazon unveils MatchBook; service isn't money saver for ebook buyers

Now when you buy a print book from Amazon, you might be able to get a cheap ebook version of the same title.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
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Authors Guide to the Frankfurt Book Fair

Many authors wonder if attending the Frankfurt Book Fair is a worthwhile expense. Our downloadable guide explains the steps you need to take to know if it's right for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-28 00:00:00 UTC ]
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Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with... Continue reading at AdWeek

[ AdWeek | 2013-08-27 00:00:00 UTC ]
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Dorling Kindersley relaunches Idiot's Guide series

DK is relaunching the Idiot’s Guide series, 20 years after it was first published.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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