Building Buzz with Social Media

These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to interact with thousands of readers quickly and easily. Facebook, Twitter, blogging, and new avenues such as Pinterest put authors in direct contact with both established and potential fan bases. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Frisco social media network raises angel funding from Austin investor

A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
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Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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Havas Media launches social equity marketplace in UK

After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week

[ Media Week | 2020-09-21 15:04:05 UTC ]
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The Bookseller asks for trade views of social media

The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 19:32:20 UTC ]
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Librarians and the Power of Social Media

A reader considers how social media has given libraries a new tool for community engagement, outreach, and promotion. Continue reading at Book Riot

[ Book Riot | 2020-06-22 10:32:03 UTC ]
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Amistad Launches #BlackoutBestsellerList on Social Media

Looking to showcase the popularity of Black literature, Amistad Press has launched the hashtag campaign #BlackoutBestsellerList and #BlackPublishingPower in an effort to support the work of Black authors and Black book professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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A photograph that is right for the website can be wrong for social media | Elisabeth Ribbans

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[ The Guardian | 2020-02-16 19:00:37 UTC ]
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Qandeel Baloch was a social media star in Pakistan. A new book explores her life and murder.

“A Woman Like Her” is both an intimate portrait and a sweeping look at cultural shifts — and the price paid by women. Continue reading at The Washington Post

[ The Washington Post | 2020-02-06 15:00:00 UTC ]
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HarperCollins scoops book from social media stars Irving and dog Max

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[ The Bookseller | 2019-11-25 11:02:19 UTC ]
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Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

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[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Buzz Builds for Atwood 'Handmaid's Tale' Follow-up

Author Margaret Atwood's forthcoming sequel to her bestselling novel is expected to be the big book of early fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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Fortnite emerges as a social media platform for Gen Z

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[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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Research project sees students hand over social media details

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[ Stuff | 2019-06-08 17:00:00 UTC ]
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Social media pages for Dominican Republic resort vanish after woman claims violent attack

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[ Fast Company | 2019-05-31 08:15:10 UTC ]
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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC

[ CBC | 2019-05-28 14:17:44 UTC ]
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