These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to interact with thousands of readers quickly and easily. Facebook, Twitter, blogging, and new avenues such as Pinterest put authors in direct contact with both established and potential fan bases. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
News tagged with:
#changed dramatically
#direct contact
Quercus has acquired a non-fiction title by social media stars Jack Gilinsky and Jack Johnson, known on social media as Jack & Jack. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-fiction title
David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#digiday podcast
#atlas obscura
#dating back
Blink Publishing has signed an as-yet-untitled book by social media "phenomenon”, internet prankster Ben Phillips. Continue reading at The Bookseller
[ The Bookseller | 2016-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blink publishing
#as-yet-untitled book
Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post day
#facebook posts
Host of the Project says outrage at ‘neo-masculinist’ Daryush Valizadeh should be channelled into something positive, rather than fuelling his public profileWaleed Aly has called for a social media blackout on Daryush Valizadeh, the leader of “neo-masculinist” group Return of the Kings who... Continue reading at The Guardian
[ The Guardian | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tuesday night
#sell books
The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian
[ The Guardian | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book bloggers
#books selected
#read books
#highlight books
Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
More news stories like this |
A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff
[ Stuff | 2015-11-26 00:00:00 UTC ]
More news stories like this |
Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bleacher report
#-based publisher
#social marketers
In the new 'Geek's Guide to the Galaxy' podcast author David Wong discusses his latest book and its focus on the dark side of social networks. The post Social Media Could Inspire Horrors—Or Maybe Superpowers appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dark side
#social networks
Amy Carroll examines perfectionism and encourages readers to question their motives in her book 'Breaking Up with Perfect.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#encourages readers
Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday
[ Digiday | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social audience
Amazon has reportedly blocked a person from reviewing an ebook because the company thinks that they are friends with the author. Imy Santiago attempted to post a review of an unnamed title several times, each time being told that it was in violation... Continue reading at Engadget
[ Engadget | 2015-07-24 00:00:00 UTC ]
More news stories like this |
Authors must “take up the challenge” to excel at social media, building communities around their work, while publishers must build “meaningful digital experiences powered by social media, data and technology”, Harkable co-founder Will Francis has told The Bookseller’s Marketing and Publicity... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity conference
#keynote speech
Editors and licensing acquisition executives from publishing houses including Lerner, Bendon, Candlewick, Random House, and others are among the attendees roaming the show floor at the Licensing Expo in Las Vegas, which runs June 9-11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing expo
#random house
#show floor
#las vegas
The recently concluded BookExpo America featured a plethora of events for booksellers, including an address by outgoing American Booksellers Association president Steve Bercu and a well-attended panel on how booksellers can best use social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this |
Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free ebooks
A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary platform
#international publishers
Representatives from seven publishers were greeted on Thursday by a room packed with librarians eager to hear the big books of 2015. The session was the first of two AAP Librarian Book Buzz panels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#room packed
#librarians eager
#big books
While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie booksellers
#parnassus books
#business models