BtoB Magazine Becomes Part of Ad Age

BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
News tagged with: #print product #sister publication #advertising age #print advertising

Other Publishing stories related to: 'BtoB Magazine Becomes Part of Ad Age'


Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media #ipad magazines #publishing industry #digital magazines #conde nast


Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek

[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam shlachter #full potential #robyn peterson


Random House Launches Curated Magazines on Flipboard

Random House has launched new magazines aimed at exploring worlds created by their authors. First up: Margaret Atwood and George R.R. Martin. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #margaret atwood


National Book Award Roll-Out Part Three: Nonfiction

The National Book Award for nonfiction longlist screams "USA, USA..." with 8 of the 10 titles covering American history, biography, cultural analysis, music, and religion. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-19 00:00:00 UTC ]
More news stories like this |


Darden Media Group buys Maxim magazine

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York

[ Crains New York | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #paid circulation


Lucky Editor Eva Chen Wants To Build A Magazine You Can Talk To

"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company

[ Fast Company | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion magazine #fashion world #decade ago #peer review


Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #ad business #automated fashion #native advertising


Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #premium content


Judge requires antitrust monitor as part of Apple ebook ruling

Apple must pay for an independent antitrust monitor as part of a permanent injunction handed down on Friday by a federal court in New York.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #federal court


Major Publishers Untroubled by Ad Blocking

According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #remove ads #recent report


The View From The Tree : 6 Things Magazine Publishers Should Stop Doing Now

By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive

[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eadward tree


The 2013 Magazine Manufacturing and Production Technology Survey

After a four-year decline, new technology investment has suddenly jumped up significantly, according to FOLIO:’s 2013 manufacturing and production technology survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #four-year decline #technology investment


Dennis launches kids' magazine

Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week

[ Media Week | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dennis publishing #independent publisher


Kobo adds magazines, kids store to its online offerings

Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget

[ Engadget | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kids store #content side #conde nast #wimpy kid #mobile app


Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content publishers #vicious cycle


News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units


Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #vanity fair #direct mail #digital readers


Six iPad Magazines That Are Changing The Publishing Business

Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #good start


Magazine ABCs: Style at Home continues double-digit circulation rise

IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #ipc media


Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
More news stories like this |