Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-07 19:31:31 UTC ]
News tagged with: #idiosyncratic approach #brands thrive #store designs #experimentation encourages #shopping experiences #barnes

Other Publishing stories related to: 'Brands Thrive on Consistency. Retailers Need Something Else'


‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with: #open marketplace #news publisher


TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with: #company released #running ads #digital content


Booksellers are the gatekeepers for titles by people of colour, says Brandes

Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
More news stories like this | News stories tagged with: #bonnier


Christian Retailers Offer a Status Update Amid Covid-19

The Christian Retail Association surveyed over 220 independent Christian bookstores to see how the Covid-19 pandemic has impacted them, offering an idea of the number of store closures, furloughs, layoffs, and ways retailers are coping. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic


BINC, Comicbook United Raise $950K for Comics Retailers

The Book Industry Charitable Foundation, in partnership with the newly created Comicbook United Fund, have raised more than $950,000 to be used to support comic shop retailers struggling to survive during the pandemic lockdown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comics retailers #pandemic lockdown #book industry


This flat purse is designed for the end of retail as we know it

This flat-pack purse is designed to be shipped. Ikea built an empire out of a simple idea: furniture designed in such a way that it could be flat-packed to ease shipping costs and eliminate the need for a delivery truck. Today, that same innovation comes to purses, as the Milan-based bag label... Continue reading at Fast Company

[ Fast Company | 2020-05-06 09:00:23 UTC ]
More news stories like this | News stories tagged with: #delivery truck #anthology


Elliott Advisors Buys Wordery, U.K. Online Retailer

Elliott Advisors, owner of Waterstones and Barnes & Noble, has bought Wordery, the online bookselling division of U.K. wholesaler Bertrams. Aurelius, which owns Bertrams, said it was "reviewing its strategic options" for the wholesaler. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wholesaler bertrams #online retailer #elliott advisors #barnes noble #strategic options


20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | News stories tagged with: #local indie #million dollars #bookshop


BA calls on government to support sector with retail space 'furloughing'

The Booksellers Association has written to Chancellor Rishi Sunak asking for a series of measures to support booksellers during the Covid-19 crisis, including allowing retail spaces to be "furloughed" and help to keep the supply chain open.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 12:49:34 UTC ]
More news stories like this | News stories tagged with: #ba calls #retail space #support booksellers #covid-19 crisis #booksellers association


Bookshops should be among the first retailers to re-open, says Stephen Page

Stephen Page has said the pandemic is presenting a "very challenging time for businesses", as UK bookshops remain closed. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 20:22:12 UTC ]
More news stories like this | News stories tagged with: #stephen page #challenging time


With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
More news stories like this | News stories tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing


HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | News stories tagged with: #part manifesto #mary poppins


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher


Comics vs Coronavirus: Followup with Comics Retailers

PW’s annual comics retailer survey was published just as the virus began to disrupt the U.S. comics and book marketplace. However, since the feature was published, the pandemic has hit the country head on, forcing many comics and book retailers to close, at least temporarily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comics retailers #book marketplace #book retailers


Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content


PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association


How Christian Publishers, Retailers Are Responding to Covid-19

Christian publishers and retailers are faced with challenges amid the novel coronavirus, Covid-19 outbreak, but are finding ways to cope. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 outbreak #christian publishers #finding ways


Independent bookstores survived the rise of online retail. Coronavirus poses bigger challenges.

Indie bookstores thrive on being part of a community. Now, they’re taking desperate action to stay in business amid “social distancing.” Continue reading at The Washington Post

[ The Washington Post | 2020-03-17 15:49:08 UTC ]
More news stories like this | News stories tagged with: #online retail