Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-07 19:31:31 UTC ]
News tagged with: #idiosyncratic approach #brands thrive #store designs #experimentation encourages #shopping experiences #barnes

Other Publishing stories related to: 'Brands Thrive on Consistency. Retailers Need Something Else'

The Works to set up shop in Edinburgh retail park

A branch of The Works is to open in Edinburgh's Straiton Retail Park, coinciding with the reopening of bookshops across Scotland on 26th April, The Bookseller can report. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 06:49:48 UTC ]
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Online retailer Bookshop.org makes 'remarkable' £1m for indies in first four months

Retail website Bookshop.org has made more than £1m in profit for indie bookshops, hitting the milestone just four months after its UK launch. Continue reading at The Bookseller

[ The Bookseller | 2021-02-28 21:26:00 UTC ]
More news stories like this | News stories tagged with: #indie bookshops

Chancellor to offer shops £6k 'restart grants' and ponders online retail tax

Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller

[ The Bookseller | 2021-02-28 15:29:53 UTC ]
More news stories like this | News stories tagged with: #start trading #online retail

Andrew Bolt's 'virus thrives in multiculturalism' columns offensive, press council says | Weekly Beast

Press watchdog says News Corp columnist breached two rules. Plus: Daily Mail pushback on media bargaining codeAndrew Bolt has received a rap over the knuckles from the Australian Press Council for attributing the spread of the coronavirus in Melbourne to multiculturalism. Two columns were found... Continue reading at The Guardian

[ The Guardian | 2021-02-26 02:43:00 UTC ]
More news stories like this | News stories tagged with: #andrew bolt #press council #weekly beast #press watchdog #news corp

Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst

Online retailer Bookshop.org makes shared pool payments monthly

Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this | News stories tagged with: #reading choices

John Murray backs Herron with retailer events

John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 00:21:11 UTC ]
More news stories like this | News stories tagged with: #john murray #marketing campaign #mick herron #slough house #latest lockdown

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #stores appeared #online content #directly resembles #digital publisher

Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this | News stories tagged with: #jk rowling #albert camus #scott fitzgerald #george orwell

Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with: #brand safety #general public #news publisher

Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions

To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with: #ve loved #book series #children's book

Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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'It’s been a rollercoaster': how indie publishers survived - and thrived - in 2020

When lockdown came in March, many small presses feared they would go out of business. But then came an outpouring of support from the publicThe best books from indie publishers in 2020Six months ago, independent publishers Jacaranda and Knights Of were warning publicly that their income had... Continue reading at The Guardian

[ The Guardian | 2020-12-16 08:00:30 UTC ]
More news stories like this | News stories tagged with: #monstrous devices #fiction list #independent publisher #bookseller

Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with: #hard task #staying safe #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #short stories

Retail shifting towards ethical spending, Bookshop.org's Vanderbilt says

Customer behaviour is shifting towards ethical consumerism while online becomes much more than a “hits business”, Bookshop.org's UK m.d. Nicole Vanderbilt has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 19:59:59 UTC ]
More news stories like this | News stories tagged with: #customer behaviour

Non-essential retail to close in 11 areas of Scotland

Eleven areas in Scotland are being moved to tier four restrictions, meaning all non-essential shops have to close, Nicola Sturgeon has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 11:02:32 UTC ]
More news stories like this | News stories tagged with: #non-essential shops #nicola sturgeon

Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products