Bookstores may be many things, but fashionable isnt usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as in London, Paris, and Milan. Hes also planning to open two more stand-alone Bookmarcs in Washington, D.C., and Shanghai. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek
[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#data points
#global brands
The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad products
#redesigned website
#branded content
#traditional publishers
#growing list
There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fully formed
#hermione granger
While no one in the publishing world wants to halt the march of digital distribution, many would like to ensure the neighborhood bookstore doesn't go the way of the record store. That's why there are a growing number of people in the industry who are looking to disrupt the disruptors and show... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#written word
#provide access
#tech companies
#audrey niffenegger
#growing number
Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#entry point
#fast company
#media partners
#core business
#content marketing
#original content
In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this |
Vintage Classics and Bentley Motors have teamed up to produce a limited edition of Ian Fleming... Continue reading at The Bookseller
[ The Bookseller | 2013-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ian fleming
#limited edition
#bentley motors
#vintage classics
An informal survey recently carried out by Publishers Weekly found that most stores where children's books had a strong presence are doing well financially. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#strong presence
#indie bookstores
Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#customer feedback
#working alongside
#funding goals
Patterson says a bookstore will need to be 'viable' and have a kids' section to qualify for a donation. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#indie bookstores
#james patterson
The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this |
Alexie, author of books including 'The Absolutely True Diary of a Part-Time Indian,' wrote a letter urging his fellow writers to handsell their books on the Saturday after Thanksgiving. 'The most important thing is that we’ll all be helping Independent bookstores, and God knows they’ve helped us... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#important thing
#fellow writers
#letter urging
#indie bookstore
#books including
#sherman alexie
#author wrote
Cairo's Lehnert & Landrock, a 65-year-old German bookstore and art gallery near Tahrir Square, may be forced to close as a result of the fall off in tourists to Egypt. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tahrir square
#art gallery
Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
More news stories like this |
Amazon opened its Kindle ebookstore in Mexico with 70,000 Spanish-language titles and is selling devices through the Librerías Gandhi bookstore chain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kindle ebookstore
#amazon opened
More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big step
#twitter page
President Obama made headlines when he steered clear of the Vineyard Haven bookstore Bunch of Grapes during his recent visit to the island. Maybe his absence wasn't a political statement – it could be that he just wanted to keep his reading preferences quiet. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recent visit
Hearings begin in Quebec to consider the regulation of book prices that would favor small bookstores. One economist argues that this will ultimately hurt the book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book industry
#book prices
Cuba Libro, Cuba's first (tiny) English-language bookstore opens — one more sign of an easing of restrictions on the island. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-14 00:00:00 UTC ]
More news stories like this |