Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a knock-on effect on other electric car advertising.The advertising was published in the form of a Facebook post that used testimonials from real customers to extol the virtues of the BMW i3. That model is unusual among electric vehicles, as in addition to the electric drive, it also has a small petrol engine. However, unlike “hybrid” cars, which have a petrol-driven engine that can take over from the electric system when it runs out of charge, on longer journeys or at higher speeds, the i3’s petrol engine is only used to maintain the charge on the electric drive. Related: Electric cars: everything you need to know Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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Tom Kerridge has swiped the first number one of the year with Lose Weight for Good (Absolute), which sold 32,835 copies for £310,291 and toppled Joe Wicks’ The Fat-Loss Plan (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2018-01-10 00:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Michael Wolff, author of the controversial "insider's account" of Donald Trump's presidency, Fire and Fury (Little, Brown), has defended his work on US national television. Continue reading at The Bookseller
[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Vice Media Inc. suspended President Andrew Creighton and Chief Digital Officer Mike Germano while it investigates harassment claims against them, according to a memo obtained by Bloomberg.Allegations against Germano will be reviewed by an external investigator, Chief Operating Officer Sarah... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age
[ Advertising Age | 2017-12-29 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian
[ The Guardian | 2017-12-12 00:00:00 UTC ]
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An art director at Penguin Random House US has resigned from his post following sexual harassment allegations. Continue reading at The Bookseller
[ The Bookseller | 2017-12-07 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company
[ Fast Company | 2017-11-27 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Chris Riddell points out similarities between Moz the monster and a character from his 1986 picturebookA renowned writer and illustrator of children’s books has suggested John Lewis may have plagiarised one of his stories for its latest Christmas advert, which was launched to great fanfare last... Continue reading at The Guardian
[ The Guardian | 2017-11-17 00:00:00 UTC ]
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Facebook's Video Insights for Pages is welcoming a new feature Wednesday: Highlighted Shares. The social network said in a Facebook Media blog post that Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Highlighted Shares will list... Continue reading at AdWeek
[ AdWeek | 2017-11-16 00:00:00 UTC ]
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Join us in New York this Wednesday and Thursday for Ad Age Next, a new event where top marketers and innovators such as Procter & Gamble, Amazon, Wayfair, Google, Walmart, The Washington Post, Burger King, Twitter, Bloomberg and Headliner Labs will explore AI, chatbots, voice marketing,... Continue reading at Advertising Age
[ Advertising Age | 2017-11-14 00:00:00 UTC ]
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Nosy Crow has created a children’s picture book based on this year’s John Lewis Christmas advert: Moz The Monster, which is published today to coincide with the ad's launch. Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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