Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a knock-on effect on other electric car advertising.The advertising was published in the form of a Facebook post that used testimonials from real customers to extol the virtues of the BMW i3. That model is unusual among electric vehicles, as in addition to the electric drive, it also has a small petrol engine. However, unlike “hybrid” cars, which have a petrol-driven engine that can take over from the electric system when it runs out of charge, on longer journeys or at higher speeds, the i3’s petrol engine is only used to maintain the charge on the electric drive. Related: Electric cars: everything you need to know Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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Gail Honeyman's Eleanor Oliphant is Completely Fine (HarperCollins) has breezed into the UK Official Top 50 number one spot for a second week, selling 27,844 copies for £166,643. Continue reading at The Bookseller
[ The Bookseller | 2018-02-21 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Author of the popular young adult series has issued an apology for being ‘part of the problem’ in the wake of anonymous claims posted onlineJames Dashner, author of the bestselling young adult Maze Runner books, has issued an apology in which he says that he “will seek counselling and guidance”... Continue reading at The Guardian
[ The Guardian | 2018-02-16 00:00:00 UTC ]
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Scottish novelist Elizabeth Macneal has won this year’s Caledonia Novel Award for her "masterful" historical fiction debut, The Doll Factory, set in Victorian London. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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In the wake of online accusations, The Maze Runner author James Dashner has lost representation, as has Thirteen Reasons Why author Jay AsherThe Maze Runner author James Dashner has been dropped by his literary agent after a series of anonymous accusations of sexual harassment were made against... Continue reading at The Guardian
[ The Guardian | 2018-02-15 00:00:00 UTC ]
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Gail Honeyman’s Eleanor Oliphant is Completely Fine (HarperCollins) has soared into the UK Official Top 50 number one spot, selling 29,442 copies for £170,329. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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John Murray is publishing a memoir by the former secretary general of the United Nations, Ban Ki-moon. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Independent publisher Comma Press bands together with US firm Deep Vellum to publish an anthology of seven stories by writers affected by the US’ recent Travel Ban. Continue reading at The Bookseller
[ The Bookseller | 2018-02-12 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Maps were essential to the exploration of the world. Most of our history books are filled with people who decided to go out into the abyss with just an inkling of what they would find, usually based on incomplete or even nonexistent charts. Uber and... Continue reading at Engadget
[ Engadget | 2018-02-01 00:00:00 UTC ]
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The National Book Foundation has established a fifth National Book Award, one for translated works of fiction and nonfiction published in the U.S. The new award will be presented at the 69th National Book Awards this November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-31 00:00:00 UTC ]
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Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek
[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Or, what a 32-year-old wine magazine has in common with Don Diva and Hustler. The post Wine Spectator Questions N.J. Prison Ban appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
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Michael Wolff’s Fire and Fury (Little, Brown) has blazed into the UK Official Top 50 number one spot, ousting Tom Kerridge’s Lose Weight for Good (Absolute) and selling 41,202 copies for £620,851, according to Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2018-01-24 00:00:00 UTC ]
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Author Sir Antony Beevor has called for an apology following a ban of his book, Stalingrad (Penguin) in Ukraine, branding its prohibition "utterly outrageous". Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
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