Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a knock-on effect on other electric car advertising.The advertising was published in the form of a Facebook post that used testimonials from real customers to extol the virtues of the BMW i3. That model is unusual among electric vehicles, as in addition to the electric drive, it also has a small petrol engine. However, unlike “hybrid” cars, which have a petrol-driven engine that can take over from the electric system when it runs out of charge, on longer journeys or at higher speeds, the i3’s petrol engine is only used to maintain the charge on the electric drive. Related: Electric cars: everything you need to know Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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A decade after it was written, a small American publisher is releasing “Death Fugue” in an English translation. Continue reading at The Washington Post
[ The Washington Post | 2021-08-11 13:00:00 UTC ]
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Denne Michele Norris has been named editor-in-chief of 'Electric Literature' starting on August 10. She succeeds Jess Zimmerman, who had held the role since 2017 before stepping away earlier this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Trump was taken to the White House bunker during protests last year over the police killing of George Floyd. Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-14 04:58:33 UTC ]
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From Test Signal: Northern Anthology of New Writers. The post Licked Clean appeared first on Granta. Continue reading at Granta
[ Granta | 2021-07-08 16:18:10 UTC ]
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Bloomsbury and Granta have three titles each shortlisted for the Orwell Prize for Political Writing, and Political Fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 23:46:28 UTC ]
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Our summer playlist will carry you across the country or just get you through beach traffic. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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Paul Fletcher makes the hit children’s TV show part of his budget announcement. Plus: News Corp lets go of its last photographersBluey, the Emmy award-winning children’s television show, is a smash hit for ABC Kids and has won the hearts of families Australia-wide. Continue reading... Continue reading at The Guardian
[ The Guardian | 2021-05-14 06:34:16 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Titles from Dialogue Books and Granta have made the longlists for the Orwell Prize for Political Writing and Prize for Political Fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-04-10 00:25:15 UTC ]
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At 80, the author understands the mingled triumphs and humiliations of a long, complicated life. Continue reading at The Washington Post
[ The Washington Post | 2021-03-09 13:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:05:16 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Peter Barnes’ monologue about a royal footman was commissioned for radio but never broadcast until now. Director Philip Franks and others unravel its mysteryThe most celebrated set of dramatic monologues for broadcasting and theatre are Alan Bennett’s Talking Heads, first performed in the 1980s.... Continue reading at The Guardian
[ The Guardian | 2021-02-12 13:00:44 UTC ]
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Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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