Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford Reserve and Fury, an action drama from Sony Pictures premiering in October. Flipboard bills itself as "your personal magazine," an app that displays your favorite social media pages, news sites and blogs in one place. Its video ads will require a click from users and play in full-screen mode with audio. The company is reportedly looking into the possibility of auto-play videos—in the same style as Facebook—but is waiting to see how users respond to the ads first. Flipboard has been busy this year, acquiring competitor Zite from CNN in March and striking a deal with the news organization for exclusive content. But digital video is an area advertisers are particularly interested in, with spending projected to grow 42 percent to $5.96 billion in 2014, per eMarketer. "This trend makes video advertising on mobile devices highly popular as a channel for branding, and it made sense for us to add it to our offering to advertisers," said Christine Cook, Flipboard's head of advertising, in a statement. During this pilot launch, the ads will be available for advertisers in the news, sports, and travel and entertainment industries, with more opportunities available as the company rolls out a... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Bookstore sales posted surprisingly strong gains in January, jumping 15.9% over 2022. Sales in January 2023 were $997 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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The American Booksellers Association's Winter Institute in Seattle attracted a total of 1,600 people, of which 900 were booksellers. The large number of new booksellers drew an enthusiastic response from exhibitors, while the ABA urged booksellers to contribute more data to help it in its advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Despite modest attendance, the first in-person LibLearnX in many ways delivered exactly what ALA membership asked for when the association began rethinking the now defunct ALA Midwinter Meeting—fewer meetings, more educational offerings and learning opportunities, and more time to connect with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot
[ Book Riot | 2022-12-22 16:50:46 UTC ]
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“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
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Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget
[ Engadget | 2022-11-28 12:15:18 UTC ]
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With only three employees, the U.K.-based graphic novel publisher is building an audience, at home and in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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Nearly two months after the case was dismissed, lawyers have amended and re-filed a potential class action suit accusing Amazon and the Big Five publishers of coordinating to eliminate competition in the e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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