Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
News tagged with: #print magazine #branded videos

Other news stories related to: "Best Life Magazine Finds a Second Life as a Digital Brand"


Scientists find evidence of liquid water deep underneath the Martian surface

Water exists on Mars, according to a team of geophysicists, and not just as ice on its poles or as vapor in its atmosphere. The scientists have found evidence of liquid water deep in its outer crust, based on their analysis of data provided by NASA's Mars Insight Lander. Specifically, they... Continue reading at Engadget

[ Engadget | 2024-08-13 12:00:54 UTC ]
More news stories like this | All news stories tagged with: #manga


What to read this weekend: Near-future dystopian fiction and a new approach to explaining life's origin

New releases in fiction, nonfiction and comics that caught our attention. Hum by Helen Phillips Robots have become a regular fixture of the workforce, and humans are losing their jobs to AI. Climate change is wreaking havoc on the planet. It’s getting harder and harder for the average person to... Continue reading at Engadget

[ Engadget | 2024-08-10 19:43:55 UTC ]
More news stories like this | All news stories tagged with: #science fiction #anthology #black hole #chris condon


Religious Publishers Find Renewed Faith in Devotionals

Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Expanding Digital Reading in Brazil: Calling All Telcos

As Brazil's book market has struggled, partnerships with telecommunication companies has expanded access to ebooks and audiobooks. The post Expanding Digital Reading in Brazil: Calling All Telcos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-08-08 22:02:27 UTC ]
More news stories like this | All news stories tagged with: #book market #ebooks


With a new life and fresh ideas, Sandra Lee makes a TV comeback with a Netflix food competition show

Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News

[ ABC News | 2024-08-08 14:54:47 UTC ]
More news stories like this | All news stories tagged with: #cookbook #cookbook author #fresh ideas


Dotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads

Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of... Continue reading at AdWeek

[ AdWeek | 2024-08-06 21:07:20 UTC ]
More news stories like this | All news stories tagged with: #digital media #12% increase #southern living #media company #largely due #dotdash meredith


As more seniors head online, efforts are needed to help their digital media literacy skills

Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC

[ CBC | 2024-07-26 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #older adults


'A Threat to Politics is a Threat to Life': PW talks with Steven Millies

With the November elections drawing near, PW talks with the director of The Bernardin Center at Catholic Theological Union, who describes himself as a political scientist, a theologian, and a public intellectual about his latest book 'A Consistent Ethic of Life: Navigating Catholic Engagement... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest book


Start taking digital notes in ebooks with a Kindle Scribe, now 30% off

Scribbling on the pages of a real book is a capital sin, but not when you have a Kindle Scribe. It has all the features of a Kindle except you can also write and draw directly on the pages of your ebooks. And right now the Kindle Scribe is more affordable than ever at $260 for Prime... Continue reading at PC World

[ PC World | 2024-07-10 14:20:14 UTC ]
More news stories like this | All news stories tagged with: #ebooks #kindle #check back #digital notebook #big win #battery life #standout feature #basic pen #shortcut button #premium pen #rough draft


Panel Mania: 'Stan Mack’s Real Life Funnies' by Stan Mack

'Stan Mack’s Real Life Funnies: The Collected Conceits, Delusions, and Hijinks of New Yorkers from 1974 to 1995' collects Mack’s irresistible weekly comic strip into a single volume. A five-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #five-page excerpt #single volume


Country stars Eric Church and Morgan Wallen have big plans for ‘Field & Stream’—and they go well beyond a magazine

The century-old magazine’s new owners are turning it into a lifestyle brand that appeals to hunters, fishers, Republicans, and Democrats. Many legacy periodicals that have survived the internet are husks of their former selves. New owners come in, slash costs, and squeeze what revenue they can... Continue reading at Fast Company

[ Fast Company | 2024-07-07 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #print edition #lifestyle brand #field stream #big plans


Media Briefing: How the digital publishing industry has fared so far in 2024

Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday

[ Digiday | 2024-07-04 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #top stories #media briefing


Stephanie Jackson to Lead DK Life, DK Red

Stephanie Jackson has been tapped to lead the Life segment, including the recently announced imprint DK Red, at DK Living, the publisher’s adult division, effective November 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #adult division #dk living #dk red


Report Finds Customer Traffic Rising at Barnes & Noble

A new report by a market intelligence firm, whose services include store foot traffic analysis, found that customer visits at Barnes & Noble locations have increased every month but one since November 2023 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes #prior year #barnes noble


Why the lines between digital advertising and direct mail are blurring

Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers.  For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday

[ Digiday | 2024-06-26 13:42:23 UTC ]
More news stories like this | All news stories tagged with: #digital media #long time #ad industry #direct mail #digital advertising


Generation Franchise: Why Writers Are Forced to Become Brands (and Why That’s Bad)

Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
More news stories like this | All news stories tagged with: #memoir #liz phair


Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | All news stories tagged with: #dr. seuss #fell swoop #current state #magical place


Former UFC, WWE star Ronda Rousey finds 'path that I was meant for' as graphic novelist

Former UFC and WWE champion Ronda Rousey will publish her first graphic novel next year. She said it's somewhat autobiographical, 'even though it didn't really happen.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-06-25 14:14:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #graphic novelist


Delivering Ever-Evolving Digital Solutions for Publishing

Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #artificial intelligence


Scott And Mark Hoying's Debut Children's Book Celebrates Their Real-Life Love Story

The Pentatonix singer and his husband say "How Lucky Am I?" parallels their own experiences as a married couple, including their dream of starting a family. Continue reading at HuffPost

[ HuffPost | 2024-06-20 16:24:07 UTC ]
More news stories like this | All news stories tagged with: #children's book #debut children