Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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London Digital 2016: Connecting the Digital Dots

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[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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London Digital 2016: Publishing Is a Digital Business

Some 25,000 attendees from more than 120 countries are expected at the 2016 London Book Fair (April 12–14), and while this year’s fair will be underscored by the 400th birthday of William Shakespeare, the focus on the show floor will firmly be on the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Digital Discoverability of Relevant Content: Digital Solutions in India 2015

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[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

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[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Digital Solutions Industry: Then, Now and the Future: Digital Solutions in India 2015

Over the last decade, publishers have seen many external factors impacting their business models. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Life After Life for Atkinson backlist

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[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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Vogue Wins Magazine of the Year at National Magazine Awards

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[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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Lose the Clutter, Find the Spirit: Books on Finding Calm Through Getting Organized

Four new books from spirituality and religion publishers address the practical and spiritual benefits of tossing, reordering, and simplifying. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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HGTV Magazine & Food Network Magazine Continue to Increase Rate Bases in 2015

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Week after week for Life After Life

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[ The Bookseller | 2014-02-11 00:00:00 UTC ]
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Charted: Which Magazines Made Ad Age's Magazine A-List Most in the Decade?

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[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Magazines Are Dead, or Why There's No Such Thing as a (Mere) Magazine Company Anymore

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[ Advertising Age | 2013-10-22 00:00:00 UTC ]
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Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

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[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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MAGAZINE ABCs: July - December 2011: The top 100 magazines at a glance

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[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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‘We live in a climate of fear’: graphic novelist’s Elon Musk book can’t find UK or US publisher

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