Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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[ AdWeek | 2013-04-15 00:00:00 UTC ]
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Imagine having more than 20 competitors spring up into your market over the course of the last two years. Now picture these competitors being backed by one of the largest digital media institutions on the continent. Welcome to the new city and regional magazine market. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-01 00:00:00 UTC ]
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Literary Magazines Adapt to the Digital Age

There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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[ Media Week | 2012-11-13 00:00:00 UTC ]
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[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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SF Chronicle Launches 49ers Digital Magazine

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[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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News Corp restructures digital magazine

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[ Stuff | 2012-08-01 00:00:00 UTC ]
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[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Urbanite magazine seeks investor to expand digital platform

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[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
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New York Magazine Takes Home Digital Ellie for General Excellence

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[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers

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[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Hearst Magazines Digital Media Announces Staff Changes

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[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
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Hearst To Buy Lagardere Magazine, Digital Units for $889 Million

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[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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