Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
News tagged with: #print magazine #branded videos

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Black Garnet Books in St. Paul Finds a Buyer

Minnesota's first Black woman–owned indie bookstore has changed hands five months after owner Dionne Sims announced that she intended to sell. The new owner—a self-described artist, academic, and an activist—will identify herself at an open house event at the store next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-14 05:00:00 UTC ]
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Black Friday 2024 deals: The best early sales we could find from Amazon, Best Buy, Apple, Anker and others

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget

[ Engadget | 2024-11-12 15:35:44 UTC ]
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‘No Americans putting on bad Belfast accents!’ How Disney drama Say Nothing brings the Troubles to life

A new series is stepping into the fraught territory of Northern Ireland in the 70s by telling the real-life story of a woman abducted by the IRA. Its creators talk about truth, reconciliation and trying to depict both sides of the conflict“To be honest, I’d always thought of the Troubles as a... Continue reading at The Guardian

[ The Guardian | 2024-11-12 11:00:55 UTC ]
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Black Friday 2024 deals: The best early sales we could find from Amazon, Best Buy, Apple, Samsung and more

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Black Friday 2024: The best early deals we could find from Amazon, Best Buy, Apple, Samsung and more

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[ Engadget | 2024-11-08 17:19:44 UTC ]
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Find your next great read with a few simple—and delightfully weird—questions.

Good news for readers, literary magazine supporters, quiz-lovers, and weirdos: n+1‘s Bookmatch is back! If you make a donation of any amount to n+1 in the month of November, you can take a short, highly entertaining multiple choice quiz (sample question: If no teeth, you eat:), and you’ll get a... Continue reading at Literrary Hub

[ Literrary Hub | 2024-11-08 17:10:59 UTC ]
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Digital Sales Drive Gains at HarperCollins

Led by digital audiobooks, sales at HarperCollins rose 4% in the quarter ended September 30 over the comparable period a year ago, and profits jumped 25%. 'Hillbilly Elegy' by J.D. Vance sold 1.5 million copies in the quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

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Brooklyn Magazine Relaunches As BKMag After BSE Global Acquisition

The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March. The relaunch is the first step in a broader bid... Continue reading at AdWeek

[ AdWeek | 2024-11-04 12:00:00 UTC ]
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Finding My Literary Style (with a Little Help From My Mother)

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[ Literrary Hub | 2024-10-28 08:56:53 UTC ]
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Interview: Richard McGuire on His Graphic Novel “Here” and His Reading Life

Ten years ago he published the graphic novel “Here,” an instant classic depicting one room in one house over generations. Now Tom Hanks is starring in the movie. Continue reading at The New York Times

[ The New York Times | 2024-10-24 09:00:34 UTC ]
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Top 5 TV-Themed Brand Activations at New York Comic Con 2024

It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek

[ AdWeek | 2024-10-18 16:49:58 UTC ]
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Download our 2024 Frankfurt Book Fair Magazine

Publishing Perspectives’ 2024 Frankfurt Book Fair magazine is a showcase of global publishing, book market trends, and people to know. By Hannah Johnson s thousands of publishers, agents, authors, and book industry professionals gather together in Frankfurt this week, Publishing Perspectives is... Continue reading at Publishing Perspectives

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8 truly useful AI tools that make your life and work easier

Artificial intelligence is the holy grail of the information age and the hot topic du jour. The hype was triggered by the revolutionary chatbot ChatGPT, which has turned our concept of non-human intelligence on its head. With a few key words, the AI creates seemingly authentic essays... Continue reading at PC World

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Steam now explicitly states you don’t own the digital games you’re buying

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[ PC World | 2024-10-11 19:19:30 UTC ]
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Finding Freedom One Breath at a Time: PW Talks with Jasmine Marie

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Finding Freedom One Breath at a Time: PW Talks with Jasmine Marie

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[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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A crop of new titles examine breathing and breathwork, drawing on yoga and holistic healing practices. Continue reading at Publishers Weekly

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