Bertelsmann unveils 'Content Alliance' between its German businesses

As of the start of February, Bertelsmann is to launch what it is calling a Content Alliance between all its content businesses in Germany, to develop and market collaborative formats across all its divisions. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-01-30 00:00:00 UTC ]
News tagged with: #content alliance

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German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday

[ Digiday | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major part


The Secret Sauce Of Business Success

Though it is often misunderstood, good design can help a company thrive. Though it is often misunderstood, good design can help a company thrive.Several weeks ago my sister, Judy, introduced me to a podcast called Presidential, and I've become addicted to it. It's a... Continue reading at Fast Company

[ Fast Company | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #secret sauce #american president #recent episode


Bloomsbury has two on FT Business Book shortlist

Two titles from Bloomsbury have been shortlisted for the FT and McKinsey & Company Business Book of the Year award alongside entries from HarperCollins, Penguin Random House, Princeton University Press and Harvard University Press. Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Bertelsmann invests further in Brazil education

Bertelsmann is investing in one of the largest groups of medical higher education institutions in Brazil, the NRE Education Group. Continue reading at The Bookseller

[ The Bookseller | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bertelsmann invests


Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #native advertising #growing demand #banner ads


German Publisher dtv Launches New Service for Book Clubs

One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book clubs


Joanna Coles Named Hearst Magazines Chief Content Officer

Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Joanna Coles Leaves Cosmo to Become Hearst's Chief Content Officer

Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek

[ AdWeek | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brand #current events #morning joe


US Author Victoria Aveyard Wins Prestigious German Literary Award

Victoria Aveyard, American author of ‘The Red Queen’ wins the ‘Buxtehuder Bulle,’ Germany's most renowned prize for young people’s literature. The post US Author Victoria Aveyard Wins Prestigious German Literary Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria aveyard #american author


German book trade calls for Turkey action

The German Publishers and Booksellers Association has joined with freedom of speech organisations to launch an online petition calling on the German government and EU Commission to make an “uncompromising commitment” to freedom of expression in Turkey. Continue reading at The Bookseller

[ The Bookseller | 2016-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #booksellers association #speech organisations #german government #eu commission


German Publishers’ Petition Protests Media Constraints in Turkey

Germany's publishing leadership's petition for #FreeWordsTurkey calls for protection of free expression after the coup attempt of July. The post German Publishers’ Petition Protests Media Constraints in Turkey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #free expression


German Book Prize Announces a 20-Title Longlist

Of an initial 156 books, the jury in the 25,000-euro German Book Prize has selected 20 titles 'linguistically diverse' titles for the longlist. The post German Book Prize Announces a 20-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-24 00:00:00 UTC ]
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Wattpad Unveils Ad-Generated Revenue Program for Its Writers

The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online reading #writing community #stories posted


JK Rowling unveils 'brand new treat' of three more Harry Potter-related books

JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month.  Continue reading at Stuff

[ Stuff | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #harry potter #eighth book #two-part play #best-selling author


HarperCollins Unveils Website Redesign

One objective of Harper's new website is to increase direct sales to consumer, HC chief marketing officer Angela Tribelli said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-15 00:00:00 UTC ]
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L.A. Pub Unveils New Imprint Honoring Harriet Tubman

A small literary press in Los Angeles, Tsehai Publishers, in collaboration with Loyola Marymount University, is launching a new imprint dedicated to African-American voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #imprint dedicated #african-american voices


Orion unveils editorial team for new well-being imprint

Orion has revealed its newly-formed editorial team for wellbeing and lifestyle imprint Orion Spring and Orion Non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion non-fiction


Five Publishing Companies To Pitch Their Content at Germany’s GamesCom

Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne. The post Five Publishing Companies To Pitch Their Content at Germany’s GamesCom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
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Silicon Valley exposé makes Business Book of the Year longlist

Antonio Garcia Martinez's Silicon Valley exposé Chaos Monkeys (Ebury) has been longlisted for the Financial Times and McKinsey Business Book of the Year Award. Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year longlist


Northern Fiction Alliance launches for indies

Four independent publishers have come together to form the Northern Fiction Alliance, a cohort assembled to showcase the output of northern indie presses to the international market in an attempt to “level the playing field” and promote regional diversity in publishing. Continue reading at The Bookseller

[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #international market #playing field