BEA 2015: Building a Successful Publishing Strategy in China

In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Small Publishers Struggle to Build a Diverse Workforce

Interviews with mainline Christian, Catholic, and spirituality publishers found efforts to build a more inclusive staff bump into tight budgets, small staffs, lack of attrition, and high competition for talent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
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Hodder to publish history of China through its food and drink

Hodder & Stoughton will publish The Emperor’s Feast, a "unique history of China told through its food and drink", by author and presenter Jonathan Clements. Continue reading at The Bookseller

[ The Bookseller | 2020-11-11 05:47:40 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’

At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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Did a Revolution in Latin American Publishing Make One Hundred Years of Solitude the Success It Is Today?

When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Scribe to publish account from within China's 'modern-day gulags'

Scribe will publish The Chief Witness: Escape from China’s Modern-day Concentration Camps by Sayragul Sauytbay and Alexandra Cavelius. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 14:49:23 UTC ]
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Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success

Exports in 2019 rose 3.3 percent over those of 2018 for the UK market, as revealed in today's report on last year's pre-pandemic performance. The post UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
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Constable claims self-publishing success Why Women Are Blamed for Everything

Constable is publishing a book this summer exploring the reasons why women are blamed for male violence. Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 01:16:35 UTC ]
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Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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Successfully Navigating a Publishing World Consumed by COVID-19

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive

[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
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South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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For publishers, books on race and racism have been a surprising success

Their popularity was rising even before the George Floyd protests, Mark Whitaker writes. Continue reading at The Washington Post

[ The Washington Post | 2020-06-12 12:00:00 UTC ]
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OUP agrees first Read & Publish deal in China

Oxford University Press (OUP) and the National Science Library, Chinese Academy of Sciences (NSLC) have announced a new Read & Publish agreement said to be the first of its kind in mainland China.   Continue reading at The Bookseller

[ The Bookseller | 2020-05-31 23:21:25 UTC ]
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First Quarter Industry Report: The Coronavirus Hits China’s Publishing

A first assessment of the Chinese market, January to March, shows physical bookstore sales plunging 60+ percent, printing stalled, supply chain disrupted. The post First Quarter Industry Report: The Coronavirus Hits China’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-05 03:15:53 UTC ]
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New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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7 Tips for Publishers to Build Quality Experiences

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Publishers vow new checks on China surveillance research

Springer Nature and Wiley have said they will re-evaluate papers they have previously published on ethnic minority groups in China, after concerns were raised in an article published this week by the journal Nature, as well as by the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2019-12-05 08:09:25 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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