At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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News Corp profits dive 75% as Rupert Murdoch-owned company hints at AI future

Poor result weighed down by lower print and digital advertising at News Corp Australia, a division that includes flagship newspaper The AustralianRupert Murdoch’s News Corporation has recorded a steep 75% drop in full-year profit but sees opportunities ahead as it expands the use of cost-saving... Continue reading at The Guardian

[ The Guardian | 2023-08-11 00:14:07 UTC ]
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The future of art is in AI’s hands

An ongoing lawsuit by artists against AI’s biggest players highlights how copyright law can’t keep pace with AI. Artificial Intelligence is rapidly transforming many industries and communities around the world. One of the first groups to feel its impact—and also generate some of its fiercest... Continue reading at Fast Company

[ Fast Company | 2023-08-10 06:00:00 UTC ]
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The Gutenberg Parenthesis by Jeff Jarvis review – why print culture is key to the future

From the Gutenberg press to the word processor, a detailed trawl through the history of print offers lessons for the digital ageThe Gutenberg Parenthesis is a term coined by Danish scholar Lars Ole Sauerberg, who proposed that the history of literary culture as we had hitherto known it – the... Continue reading at The Guardian

[ The Guardian | 2023-08-02 11:00:02 UTC ]
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Google testing AI tool that writes news articles

Tool is said to have been pitched to several US news outlets as an aid for journalists rather than a replacementGoogle is testing an artificial intelligence tool that can write news articles, in the latest evidence that the technology has the potential to transform white-collar professions.The... Continue reading at The Guardian

[ The Guardian | 2023-07-20 12:04:29 UTC ]
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Library Event Cancelations, Changes, and Support for Pride Month 2023

A look at the destruction of Pride displays, cancelation of Drag storytimes, and other June LGBTQ+ events in U.S. libraries in 2023. Continue reading at Book Riot

[ Book Riot | 2023-07-10 10:36:00 UTC ]
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Transgender woman, bookstore, teacher sue over Montana law banning drag reading events

A transgender woman, the owners of an independent bookstore and an educator who teaches in costume are among those challenging Montana's first-in-the-nation law that bans people dressed in drag from reading to children in public schools or libraries Continue reading at ABC News

[ ABC News | 2023-07-07 01:02:34 UTC ]
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Transgender woman, bookstore, teacher sue over Montana law banning drag reading events

A transgender woman, the owners of an independent bookstore and an educator who teaches in costume are among those challenging Montana's first-in-the-nation law that bans people dressed in drag from reading to children in public schools or libraries Continue reading at ABC News

[ ABC News | 2023-07-07 00:47:04 UTC ]
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Customers Race to Support Chicago Bookstore Shut by Holiday NASCAR Event

NASCAR's Chicago street race during the holiday weekend shut down many businesses along the route, including Exile in Bookville, which sustained thousands of dollars in losses. Some of that loss was alleviated by a spike in online orders by customers wanting to support the store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-05 04:00:00 UTC ]
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Brave Books, Kirk Cameron Plan Public Library Events August 5; Public Libraries Need to Prepare

Kirk Cameron is encouraging a national story time event in US public libraries August 5. Here's what library workers need to know. Continue reading at Book Riot

[ Book Riot | 2023-06-05 10:37:00 UTC ]
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Sheikh Zayed Book Award Events: Abu Dhabi Book Fair

The Sheikh Zayed Book Award has seven events planned for Abu Dhabi's book fair, with speakers from its 2023 winners' roster. The post Sheikh Zayed Book Award Events: Abu Dhabi Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-22 14:11:16 UTC ]
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Vice and BuzzFeed were meant to be the future of news. What happened? | Jane Martinson

Their young audience made them the envy of the media’s old guard. But, ultimately, they couldn’t convert this into profitAfter Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies... Continue reading at The Guardian

[ The Guardian | 2023-05-20 07:00:50 UTC ]
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London Public Library refuses to rent space to event featuring author of How Woke Won

The London Public Library in southwestern Ontario is standing by its decision to block The Society for Academic Freedom from holding an event featuring controversial British author Joanna Williams. Continue reading at CBC

[ CBC | 2023-05-18 08:00:00 UTC ]
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NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Nielsen and the Future of TV Measurement

We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek

[ AdWeek | 2023-05-02 20:53:41 UTC ]
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Google’s cookie replacement—inside a publisher’s test of the new ID

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[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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The Future of Libraries Involves Affordable Housing

The Boston Public Library is the latest in a string of public libraries to plan to incorporate affordable housing into its buildings. Continue reading at Book Riot

[ Book Riot | 2023-04-19 18:13:54 UTC ]
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What Will the Bookstore of the Future Look Like?

With all the challenges that the book publishing industry currently faces, what will the future bookstore look like? Continue reading at Book Riot

[ Book Riot | 2023-04-19 10:35:00 UTC ]
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For teens who like to write: Miami Book Fair is offering a virtual summer camp.

First of all, if you’re a teen who likes to write, keep at it, and don’t let anyone tell you different. (And if you’re the parent of a teen who likes to write, please encourage them.) With the above in mind, the Miami Book Fair is offering a virtual summer camp for teens who like […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-18 14:26:44 UTC ]
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Granta reveals its pick of future star British novelists

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[ The Guardian | 2023-04-13 07:00:37 UTC ]
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