At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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‘It is a beast that needs to be tamed’: leading novelists on how AI could rewrite the future

Novelists and poets, Bernardine Evaristo, Jeanette Winterson, Stephen Marche and others, consider the threats and thrilling possibilities of artificial intelligenceChatGPT seems to have blindsided us all. In less than a year it has proved that it can make writers redundant, which is one of the... Continue reading at The Guardian

[ The Guardian | 2023-11-11 09:00:30 UTC ]
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S&S Results Drop in Q3, But Jon Karp Is Revved Up About the Future

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[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace

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[ World Literature Today | 2023-10-30 20:47:30 UTC ]
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World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event

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In Frankfurt: Sheikh Zayed Book Award Events

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[ Publishing Perspectives | 2023-10-17 22:48:03 UTC ]
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Honda to test its Autonomous Work Vehicle at Toronto's Pearson Airport

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[ Engadget | 2023-10-17 15:00:25 UTC ]
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More than 600 sign open letter decrying cancellation of German event for Palestinian author

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[ Los Angeles Times | 2023-10-16 09:00:16 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

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[ AdWeek | 2023-09-28 10:30:00 UTC ]
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At Frankfurter Buchmesse: IPA Events Open to Trade Visitors, Exhibitors

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[ Publishing Perspectives | 2023-09-26 23:54:02 UTC ]
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[ Digiday | 2023-09-22 04:01:00 UTC ]
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[ Digiday | 2023-09-21 04:01:00 UTC ]
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Amazon hardware event 2023 liveblog: Live updates on new devices and services

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[ Engadget | 2023-09-20 14:00:09 UTC ]
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[ Engadget | 2023-09-18 15:30:59 UTC ]
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Russell Brand publisher pauses all future books with comedian

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[ The Guardian | 2023-09-18 14:31:47 UTC ]
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These drag performers say protests, threats won't stop them from reading to kids at storytime events

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[ CBC | 2023-09-16 08:00:00 UTC ]
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[ Engadget | 2023-09-12 11:15:10 UTC ]
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PRH Updates Hybrid Work Policy, Plans to Shrink Headquarters

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