At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
News tagged with: #greater number #recent months #programmatic advertising #longer periods #deep understanding #ve built

Other Publishing stories related to: 'At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future'


Abraham as Rorschach Test: Alan Dershowitz on His New Book and the Future of Jewish Lawyers

Author and defense attorney Dershowitz makes a case that Abraham, the first Jew, was also the first lawyer, and a good one at that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rorschach test


Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #closely align #trade show


Taipei 2014: Exhibiting the Unique and Tested

On the second day of TIBE (Taipei International Book Fair), the traffic built up significantly after most Taipei residents returned to town at the end of the Chinese New Year holidays. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this |


Test our rivals' tablet claims, says Future as it publishes T3 data

Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions


The Future Is Not Edible: the Future of Food According to Sci-Fi

Science fiction has a lot to say about where we'll be concerning things like technology, but what does it have to say about our food? Continue reading at Book Riot

[ Book Riot | 2022-04-13 10:34:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Stage anthology 21 Black Futures asks: What is the future of Blackness?

21 Black Futures, a new stage anthology by CBC and Toronto's Obisidan Theatre Company, brings together 63 Black artists from across the country to answer the question "What is the future of Blackness?" Its creation also directly addresses, and... Continue reading at CBC

[ CBC | 2021-02-16 09:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology


Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media companies #digital publishers


An indie publisher finds its future – with a public library

Angel City Press in Los Angeles has long published local authors. In a bold move, its founders are now giving the press to the city’s public library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-02-28 15:49:05 UTC ]
More news stories like this | News stories tagged with: #public library #bold move #indie publisher


Virtuous Con Returns—and Looks Toward the Future

At the 4th annual Black woman–owned online convention, which celebrates sci-fi, fantasy, and comics artists each Black History Month, panelists discussed topics including book banning, incorporating real-world issues into children’s books, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #comics artists


Taiwan’s President Opens Taipei Book Exhibition

At the opening ceremony for the 2024 edition of Taipei's book fair, Taiwan's president speaks of 'democratic partners.' The post Taiwan’s President Opens Taipei Book Exhibition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-20 12:59:46 UTC ]
More news stories like this | News stories tagged with: #opening ceremony #book fair #book exhibition


Taipei Book Exhibition 2024: Professional Programming

Again this year, Taipei International Book Exhibition both produces programming and hosts more from Frankfurt, for publishing pros. The post Taipei Book Exhibition 2024: Professional Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-14 23:47:37 UTC ]
More news stories like this | News stories tagged with: #publishing pros #international book


Zibby Media Invests in Events—With a Touch of Glam

Zibby Media has invested heavily in a traditional means of promoting books: live events. The company has hosted a range of splashy gatherings across the country to bring its readers together, and later this month, founder Zibby Owens will embark on a 24-state tour to promote her debut novel,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #invested heavily #traditional means #promoting books


WAWOG Protestors Disrupt PEN America Event with Mayim Bialik

Protesters from Writers Against the War on Gaza disrupted a PEN America event featuring actor and outspoken Israel supporter Mayim Bialik in Los Angeles on January 31. One protestor, author Randa Jarrar. was physically removed from the scene. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:


Palestinian-American writer Randa Jarrar was dragged out of a PEN event.

Despite mounting objections from within the American literary community (as well as public condemnation from two prominent novelists who recently cut ties with the organization), on Wednesday evening PEN America’s Los Angeles branch went ahead with its hosting of a conversation between stand-up... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-02 19:14:45 UTC ]
More news stories like this | News stories tagged with: #prominent novelists #novelists #literary community


Two novelists have cut ties with PEN over its Mayim Bialik event and Gaza silence.

Two prominent novelists have broken with PEN America over the organization’s decision to platform controversial actor and outspoken ceasefire opponent Mayim Bialik, as well as its relative silence on the unfolding genocide in Gaza (which so far has claimed the lives of at least 120 writers,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-31 20:56:06 UTC ]
More news stories like this | News stories tagged with: #pen america #cut ties #national book award #novelists


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
More news stories like this | News stories tagged with: #sales tax #strong year #international book


The Archie Comics of the Future

Riding a rising tide of successful streaming adaptations that have updated the iconic comics brand—including last December's Hindi-language musical comedy film, 'The Archies'—the future of Archie Comics has never been brighter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #archie comics #rising tide


Publishers Weekly’s 2024 Book Business Events Calendar

Our new Google calendar, to be updated throughout the year and to which readers can subscribe, keeps track of the dates of select trade shows, book fairs, and awards and prizes in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #book business


This is the future of generative AI, according to generative AI

As part of our year-end story package, we tasked ChatGPT with writing a guest post about the future of generative AI. The prompt asked for a 1,200 word article (a number it undercut by quite a margin) that explored both the potential negative and positive outcomes of the technology. We then... Continue reading at Engadget

[ Engadget | 2023-12-28 16:00:10 UTC ]
More news stories like this | News stories tagged with: #collaborative approach #making waves #virtual worlds #double-edged sword #past mistakes #manga


Spotify is testing AI-generated playlists

Spotify is testing an AI-powered feature that creates playlists from text prompts. TikTok user @robdad_ posted a short clip of it, captioned, “I just randomly discovered Spotify’s ChatGPT?” For the chosen guinea pigs, the feature is available as an option under Your Library after tapping the... Continue reading at Engadget

[ Engadget | 2023-12-14 18:18:00 UTC ]
More news stories like this | News stories tagged with: #tech industry #latest chapter #job cuts #audiobook