At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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Amid Radical Changes, David Edmonds Examines ‘Future Morality’

In his new book, 'Future Morality,' David Edmonds collects writings of contemporary philosophers focused on the moral issues we may face in the near future, including changes to medicine, communication, and humans’ relationship to machines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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Bookselling still not 'particularly diverse' say trade figures, as New Futures project launches

Bookselling is still “not particularly diverse” say trade figures, as a scheme launches to help entrepreneurs from underrepresented communities start bookshops. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 08:43:41 UTC ]
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Faber m.d. Cannam bullish about the indie’s future after posting record results

Having taken the reins at Faber & Faber in April, Mary Cannam was able to report record turnover and profit in its most recent results—but there remains plenty of work to do, she says.   Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 02:22:31 UTC ]
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Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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Though the planet’s future seems bleak, Jane Goodall still has hope

The conservationist on the hope that guides her — and why it’s not the same as optimism. Continue reading at The Washington Post

[ The Washington Post | 2021-11-05 12:00:00 UTC ]
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Search Press owners look to future growth with spate of plans

Despite having to adapt its plans to celebrate its half-century, art and craft specialist Search Press posted record results in the lockdowns, and is anticipating further growth once craft fairs and high streets gather momentum. Continue reading at The Bookseller

[ The Bookseller | 2021-10-30 06:01:57 UTC ]
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Forget Billionaires! The Future Of Literary Magazines Depends On Us

Dear Readers, In what feels like a never ending cycle of disappointing media news, last week we in the literary community were astonished to learn that after two decades The Believer magazine will discontinue publication. (Since 2017, The Believer has been published by the Black Mountain... Continue reading at Electric Literature

[ Electric Literature | 2021-10-28 11:05:00 UTC ]
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Dorries to headline hybrid IPG Autumn Conference

Nadine Dorries, the new Secretary of State for Digital, Culture, Media & Sport, is among the headline speakers at the Independent Publishers Guild's first ever hybrid Autumn Conference next week. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 06:56:10 UTC ]
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Arvon appoints Long as first virtual writer in residence

Creative writing charity Arvon has appointed Rachel Long as its first virtual writer in residence for its online programme, Arvon at Home. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 00:33:48 UTC ]
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Photos from Frankfurt 2021: Events, Meetings, Guests of Honor

The trade days are winding down at the 2021 Frankfurter Buchmesse after meetings, reunions, industry discussions, and Canada as Guest of Honor. The post Photos from Frankfurt 2021: Events, Meetings, Guests of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-22 11:34:50 UTC ]
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Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
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Frankfurt Week Planning: International Publishers Association Events

The International Publishers Association's series of Frankfurt Week events includes programs open to the public, many both live and digital. The post Frankfurt Week Planning: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-12 17:44:11 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Old trade, new futures

The New Futures Initiative - launched at the end of September and announced in The Bookseller - is a scheme to reach out to individuals from underrepresented groups and encourage them - through mentoring and tangible support - to open a bricks and mortar bookshop. Continue reading at The Bookseller

[ The Bookseller | 2021-10-07 16:15:45 UTC ]
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Celebrate the Book Review's 125th Anniversary: A Times Event

On Oct. 25, join The New York Times Book Review and special guests for performances of favorite letters and reviews from the archives, trivia and more. Continue reading at The New York Times

[ The New York Times | 2021-10-07 16:09:57 UTC ]
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Booker Prize shortlist events at Coventry University and Southbank Centre

The Booker Prize will showcase its shortlisted authors with hybrid appearances at Coventry University and the Southbank Centre before the winner is announced at BBC Broadcasting House's Radio Theatre on the big night.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-07 15:34:41 UTC ]
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Pop-Up Magazine Will Return to In-Person Events in November

Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek

[ AdWeek | 2021-10-05 18:51:39 UTC ]
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For Banned Books Week: Tbilisi’s ‘Untamed Books’ Exhibition

Tbilisi, UNESCO's World Book Capital, has mounted a show themed on Georgia's censorious past–and the present dangers of self-censorship. The post For Banned Books Week: Tbilisi’s ‘Untamed Books’ Exhibition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-01 10:08:49 UTC ]
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Pau and Altaf win Creative Future Writers’ Awards

The 12 winners have been revealed for this year's Creative Future Writers’ Awards, celebrating prose and poetry from underrepresented writers. Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 13:27:24 UTC ]
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