At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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A C Grayling Foyles event disrupted by protest

Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 09:24 Staff at Foyles on Charing Cross Road evacuated about 115 people from its events space, The Gallery, last night after protestors set off a red smoke bomb. The protest in the shop's third floor room is believed to have... Continue reading at The Bookseller

[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Digital in the Black for First Time at Future

Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Excitement and relief over Waterstone's future

Written By: Benedicte Page and Charlotte Williams Publication Date: Fri, 20/05/2011 - 12:00 Publishers, writers, agents and trade bodies have responded with relief to today’s news of the acquisition of Waterstone’s by Alexander Mamut’s A&NN Group, welcoming the surprise arrival of James... Continue reading at The Bookseller

[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Myers wants joined-up thinking over book events

Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 09:33 Dominic Myers has called on the book industry to collaborate in creating more nation-wide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Authors should be paid for events - BIC

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[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Al Gore's Next Invention: The Future of Books? (Cheap Shot, But Cool App) [NetworkEffect]

Push Pop Press, a digital book publishing platform, went live with its first title this week, Al Gore's "Our Choice," available as an iOS app for $4.99. Continue reading at AllThingsD

[ AllThingsD | 2011-04-29 00:00:00 UTC ]
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Nielsen’s Events Group Reports Solid First Quarter

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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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National Libraries Day could become a 'week of events'

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[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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The Advocate Chooses DTI's Cloud Publishing Platform to Future-Proof Operations

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[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
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20 Game-Changing Events That Shaped the Internet, Part 2

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[ PC World | 2011-04-04 00:00:00 UTC ]
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Waterstone's future "to be resolved in weeks"

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[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Execs Imagine the Company of the Future

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[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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BML launches new research in digital future

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[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Atwood, Bennett and Nick Cave to headline WBN Trafalgar Square event

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[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Westfield London to hold Gruffalo event for Red Nose Day

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[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Informa cites digital and overseas for increased profit

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[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Future appoints former investment banker Wolstenholme as director

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[ Media Week | 2011-02-10 00:00:00 UTC ]
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New Android market shows the future is in device-agnostic app stores

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[ Betanews | 2011-02-05 00:00:00 UTC ]
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At Dealmakers Summit, Execs Imagine the Media Company of the Future

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[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
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[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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