The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Random House of Canada is experimenting with a different kind of book tour this fall--one that guarantees book sales from every person attending a launch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012led by childrens marketing... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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At the New England Independent Booksellers Association annual fall conference earlier this month, booksellers and publishers grappled not just with the question of what bricks-and-mortar bookstores will look like in the future, but how long they will continue to exist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Specialist magazine publisher Future is launching a new monthly print and digital magazine, N-Photo, next month. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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What better place to be the day after Amazon unveiled its $199 Kindle Fire tablet (plus three Kindle models starting at $79) than a conference on e-readers? Long scheduled for September 29 and 30 in San Francisco, Intertechs two-day eReaders 2011 conference offered an even better platform than... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 08:20 Independent booksellers are lining up special events for Haruki Murakami's eagerly awaited 1Q84 (Harvill Secker) with Foyles planning a midnight opening. The book, Murakami's first since 2007's After Dark, will be published on... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Magazine publisher Future expects to pay out up to £4.9m to cover redundancies and unused property, according to a trading update released today. Continue reading at Media Week
[ Media Week | 2011-09-28 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 21/09/2011 - 09:03 Libraries in Seattle have started testing the feature that allows readers to borrow books using their Kindle. Amazon signed a deal with Overdrive earlier this year to provide the service, which the retailer said will be... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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With his trademark bowtie and button-down shirt, Christopher Kimball, founder of Americas Test Kitchen, doesnt look like a gambler. Yet he publishes magazines without advertising, charges for recipes while his competitors give them away, and produces dependable cookbooks for the home cook in a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
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There is a new tool in the magazine publishing arsenal for delivering new and dynamic content to the readerBUT from the printed magazine! By using your smartphone, you can take a picture of a postage stamp-sized 2D barcode on a printed page of an article (or ad), and suddenly be transported to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Business-to-business higher education and international trade publisher ThinkGlobal is partnering with online s Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-26 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 12/08/2011 - 08:40 The recently appointed children's laureate Julia Donaldson has condemned the "Future Libraries" report as a "cost-cutting exercise" containing among its recommendations some likely to lead to a deterioration of the service.... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Magazine publisher Future has appointed a new non-executive chairman, Peter Allen, who will take over from longtime incumbent Roger Parry in the autumn. Continue reading at Media Week
[ Media Week | 2011-08-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 08:55 Digital is accounting for 75% of Taylor & Francis' parent company Informa's publishing sales, as it revealed half-year profits increased by 14.3% to £55.2m. For the first half of 2011, Informa's sales increased by 1.7% to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 22/07/2011 - 14:57 Greek bookstore chain Eleftheroudakis has opened a new flagship store in the heart of Athens, replete with an Espresso Book Machine and trained librarians. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 21/07/2011 - 12:40 Angry Robot is to publish a debut novel by Canadian writer Madeline Ashby. vN is set in a near-future where robots and humans live side by side, and follows Amy, who has grown up with a cybernetic mother and human father. Alone... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week
[ Media Week | 2011-07-15 00:00:00 UTC ]
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