AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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The success of 'Harry Potter, 'Twilight' and other has created a halo effect for the entire genre. And kids aren't the only ones doing it.For years, the book industry has been mired in debates about the plight of independent booksellers, the rise of Amazon and the fate of print as it struggles... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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American science fiction writer Harry Harrison, best known for The Stainless Steel Rat and the book that inspired Charlton Heston's classic film Soylent Green, has died aged 87. Continue reading at BBC News
[ BBC News | 2012-08-15 00:00:00 UTC ]
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Apple has held talks with the organisers of the Women's Prize for Fiction with a view to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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E L James Fifty Shades trilogy has out-sold J K Rowling’s seven-book Harry Potter series on... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Retailers have spoken of “dead” high streets in London as shoppers avoid the West End... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget
[ Engadget | 2012-07-23 00:00:00 UTC ]
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Random House has announced a multi-year extension of its sales and distribution partnership with Wizards of the Coast LLC, which began in 2005. Wizards of the Coast is the publisher of Dungeons & Dragons and other popular fantasy and sci-fi series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-16 00:00:00 UTC ]
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Cornerstone has acquired the new novel by Robert Harris, with "The Ghost" director... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff
[ Stuff | 2012-07-11 00:00:00 UTC ]
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Thanks to blockbuster sales of The Hunger Games trilogy—fed by the release of the Hunger Games movie—sales for the children's/young adult category surged in the first quarter and were the only print books to show growth at all in March, according to industry figures released Friday. For the... Continue reading at Crains New York
[ Crains New York | 2012-06-16 00:00:00 UTC ]
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Orange will not renew its title sponsorship of The Women's Prize for Fiction after this year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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Ian Rankin, Robert Harris and Val McDermid are on the longlist for this year's Theakstons Old... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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Kobo is to join the ranks of physical and online booksellers licensed by Pottermore to sell Harry... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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The cookbook has been republished after an initial run in 1947, and her great-granddaughter Elizabeth Gilbert ('Eat Pray Love') reintroduces Potter in the forward. The cookbook is insightful and funny, weaving together practical advice and recipes.At Home on the Range Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-13 00:00:00 UTC ]
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Susie Harries' Nikolaus Pevsner: The Life (Chatto & Windus) and Professor Alexandra... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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The three novels that comprise E L James' much-discussed Fifty Shades trilogy were the three... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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Steve Kloves, the screenwriter who brought all seven Harry Potter books to the big screen, is in talks to direct a live action remake of The Jungle Book. Continue reading at BBC News
[ BBC News | 2012-04-29 00:00:00 UTC ]
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The ebook editions of J K Rowling's Harry Potter series are now available in French, Italian... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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The literary genre is white-hot in Hollywood, with filmmakers bidding on unpublished books and paying as much as $1 million for the rights to relatively modest sellers.The back-to-back blockbuster successes of "Harry Potter," "Twilight" and now "The Hunger Games" have turned the hunt for fresh... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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Encyclopaedia Britannica, the 244-year-old company, recently announced it would stop printing encyclopedias. Of course this triggered a flurry of talk about the end of printed books, magazines, and newspapers and a once-great company humbled by shifts in technology. But to fall into that... Continue reading at Fast Company
[ Fast Company | 2012-03-20 00:00:00 UTC ]
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