AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
News tagged with:
#virtual space
#in-app purchases
#$2 million
#senior vp
#digital marketing
#nielsen
#time warner
#harry potter
New deals for Joanne Harris and Kate Mosse have been sealed just ahead of the London Book Fair.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pre-lbf deals
#joanne harris
#kate mosse
Random House is launching a debut author with a new free-to-play online narrative game, Black... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#debut author
Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking part
#simon mayo
Pottermore has moved into social gaming through a partnership with Sony. Pottermore at... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social gaming
Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#explore sale
#newspaper unit
#media company
#source familiar
Angry Robot has promoted Lee Harris to the position of senior editor, with immediate effect.... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#angry robot
#senior editor
A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#conde nast
#hearst corporation
The media conglomerate, which plans to separate its entertainment businesses from its publishing businesses into two separate listed stocks next year, said the publishing company would have reported a net loss of $2.08 billion in the year through June 30 if it had been a stand-alone company. Continue reading at AllThingsD
[ AllThingsD | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media conglomerate
#entertainment businesses
#publishing businesses
#net loss
The organisers of new book award the Literature Prize announce it has found a sponsor and will hand out its first accolade in 2014. Continue reading at BBC News
[ BBC News | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book award
The Literature Prize, the book prize founded by Aitken Alexander m.d. and agent Andrew Kidd, has... Continue reading at The Bookseller
[ The Bookseller | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literature prize
#aitken alexander
British bookshop Foyles and The Bookseller have partnered to help crowdsource ideas for making Foyles's new flagship store fit for the 21st Century. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#21st century
Collins' book, which will be based around her own experiences with a father in the military, will be released this fall. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
#hunger games
Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#losing money
#bottom line
#time period
#black friday
#cyber monday
Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#produce print
#digital ads
#company announced
#des moines
Harvill Secker is to publish a new Harry Hole novel by Jo Nesbo, ending fans' fears that the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harvill secker
#harry hole
#jo nesbo
Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD
[ AllThingsD | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin group
#rupert murdoch
#expressed interest
#random house
#people familiar
Walker Books sales and trade marketing director Jane Harris is to join Quercus as executive... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#join quercus
Seven current and former heads of major American publishing houses have published a joint statement opposing hate speech in Saudi textbooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
More news stories like this |
United Agents is in the final stages of negotiations to acquire A P Watt. In a joint statement,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#united agents
#final stages
#joint statement
Neil Patrick Harris, multi-hyphenate entertainer, will release a memoir in 2014 about his career so far. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
More news stories like this |