AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Neil Patrick Harris, Anjelica Huston, Tavis Smiley, and Lisa Scottoline all spoke at the opening breakfast at BookExpo America 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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United Agents has appointed Margaret Halton as joint head of Adult Foreign Rights, alongside... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
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The best games for book lovers, including "The Legend of Zelda" and "Candy Crush Saga." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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PW catches up with the editor of "The Harry Quebert Affair," John Siciliano, to discuss high expectations, the difficulty of importing blockbusters and the fact that, occasionally, something French can be fun. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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Specs Who Harry Hamlin Age 62 Accomplishments Emmy-nominated actor on AMC’s Mad Men (Sundays at 10/9c); appearing in the upcoming film Shiva and May Base Los Angeles What’s the first information you consume in the morning? I am really old school. The first thing I do is read the Los Angeles... Continue reading at AdWeek
[ AdWeek | 2014-05-16 00:00:00 UTC ]
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Chinese publisher and printer Phoenix Media has agreed to acquire the children's publishing unit of Lincolnwood, Ill.-based Publications International Ltd. (PIL) for $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Joel Dicker and his French publisher have denied that The Truth About the Harry Quebert Affair (... Continue reading at The Bookseller
[ The Bookseller | 2014-04-24 00:00:00 UTC ]
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Andrews McMeel Publishing signed an agreement with Vegan Heritage Press for sales, distribution and fulfillment in the U.S., Canada, and open market for eight titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Military history publisher Osprey Publishing is to create a dedicated games division to develop... Continue reading at The Bookseller
[ The Bookseller | 2014-03-03 00:00:00 UTC ]
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Pocket Gems, the San Francisco-based mobile gaming company, has launched Episode, a new mobile gaming platform, that includes a writer’s portal that will enable anyone to utilize the platform to create their own animated story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Since Valve released the first stable version of Steam for Linux a year ago, the number of Linux-supported games has grown more than fivefold.Valve's digital game distribution service now hosts 333 games for Linux, compared to 60 games last February. (Strangely, Steam's store page claims that... Continue reading at PC World
[ PC World | 2014-02-20 00:00:00 UTC ]
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When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at Digiday
[ Digiday | 2014-02-19 00:00:00 UTC ]
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Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Gaming @ LBF is designed to connect the "creative and commercial talents of gaming developers, publishers and distributors with their publishing counterparts." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Microsoft caught everyone's attention back when it introduced ID@Xbox. Now, nearly six months after the indie developer program was revealed, we're finally seeing the first titles to come out of it: Worms Battlegrounds and Nutjitsu. At this point,... Continue reading at Engadget
[ Engadget | 2014-02-10 00:00:00 UTC ]
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Fiction Uncovered, the annual prize highlighting works by British writers, is to be renamed the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-03 00:00:00 UTC ]
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Harry Potter author JK Rowling appears to suggest the boy wizard would have been a better match for Hermione Granger than Ron Weasley in a new magazine interview. Continue reading at BBC News
[ BBC News | 2014-02-02 00:00:00 UTC ]
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