As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before... Continue reading at 'AdWeek'

[ AdWeek | 2019-07-18 16:04:09 UTC ]
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Mantle debut optioned for TV

A debut novel published by Mantle, Ray Celestin’s The Axeman’s Jazz, has been optioned for television by independent film production company See-Saw Films.  See-Saw Films, which produced “The King’s Speech” and “Shame”, optioned the rights from Lucinda Prain at Casarotto, Ramsay &... Continue reading at The Bookseller

[ The Bookseller | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane finigan #lutyens rubinstein


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolve media


USPS Exigent Rate Hike Nullified…Sort Of

Magazine publishers get a win in court, but uncertainty over timing remains. The post USPS Exigent Rate Hike Nullified…Sort Of appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers


Nielsen: Self-Publishing Now More Like Traditional Publishing

With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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Why TV Is Still the Most Effective Advertising Medium

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek

[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies involved #eye opening #streaming service #dramatic change #latest addition #high level


TV for Highsmith's Ripley

Television 360, Endemol Shine Studios and publisher Diogenes are teaming up to bring Patricia Highsmith’s Tom Ripley books to television. Continue reading at The Bookseller

[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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BEA 2015: For E-books in Libraries, Obstacles Remain

A Thursday afternoon panel was officially named "The Power of Partnerships," but as moderator Keith Michael Fiels, executive director of the American Library Association suggested, it should have been called "E-books: The Continuing Saga." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: The Dinosaurs are Evolving

After nearly decade of digital transition, publishers are beginning to mark how far they've traveled. This year's IDPF Digital Book 2015 offered assessments from publishing startups such as Michael Bhaskar's Canelo Publishing and from publishing veterans like Richard Charkin, Bloomsbury... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition #publishing startups #michael bhaskar #canelo publishing #publishing veterans #richard charkin #ken michaels


Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online


China at BEA 2015: Chinese Interest in American Books Remains Strong

Walter Isaacson’s Steve Jobs—the only authorized biography of the Apple founder—went on sale in China at 10:05 a.m. Beijing Time on Oct. 24, 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walter isaacson


Vaizey remains as culture minister

The Department for Culture, Media and Sport has confirmed that Ed Vaizey will remain in place as culture minister. Vaizey, who has filled the role since the coalition government formed in 2010, will now serve under his fourth culture secretary, John Whittingdale. Continue reading at The Bookseller

[ The Bookseller | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #culture minister #ed vaizey #john whittingdale


At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #land rover #hot topic #digital advertising #video ads


Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #major publishers #ad spending


Netflix and Ellen are making a 'Green Eggs and Ham' TV show

Hulu picked up Seinfeld, and now Netflix is working on a new show with Ellen DeGeneres -- but it's not a mid-90s sitcom at all. The two will create a 13-episode series based on the Dr. Seuss book Green Eggs and Ham that's due to arrive in 2018, aimed... Continue reading at Engadget

[ Engadget | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv show #green eggs


Pitch Session: The Story Meeting Has Evolved

Publishers have figured out that audiences want different things from print and digital products, but the newsroom has lagged behind. The post Pitch Session: The Story Meeting Has Evolved appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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Nigella and Hairy Bikers back on BBC TV

Nigella Lawson will return to television this autumn with a BBC TV series to accompany her latest cookery book, Simply Nigella: Food to Nourish Body & Soul (Chatto & Windus), BBC2 controller Kim Shillinglaw announced yesterday (21st April), as part of a raft of new programming for the... Continue reading at The Bookseller

[ The Bookseller | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc tv #nigella lawson #hairy bikers #mary beard


BBC TV adaptations for Billingham

The BBC has commissioned two TV series based on books by crime writer Mark Billingham, the author revealed on “BBC Breakfast” this morning (21st April). Continue reading at The Bookseller

[ The Bookseller | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author revealed


TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer

TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
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Rickman's Merrily Watkins novels set for TV

ITV has commissioned a drama series based on the Merrily Watkins novels by Phil Rickman. Following a country vicar with a sideline in exorcism, the latest in the series of cult novels, The Magus of Hay, was published by Corvus in 2013. The next in the series, Friends of the Dusk, will be... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-part series


Smith's Mainlander optioned for TV

Mainlander by Will Smith has been optioned for television by See-Saw Films. The book, published by Fourth Estate in February, follows a British man who moves to Jersey, where he becomes involved in the case of a missing child. Smith is a writer, actor and comedian who has appeared in TV... Continue reading at The Bookseller

[ The Bookseller | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv programmes #fourth estate #previously produced