Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on, including a video app that “rethinks” how on-demand and live video can be delivered to screens. The post ‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-14 00:00:00 UTC ]
News tagged with:
#mobile apps
#live video
From cutlines to Q&A’s, most brands could learn from what works. The post The Good and the Bad in the Art of Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazines appeared
Colorado Parent acquired by 5280 Publishing while Westchester Family joins CNG. The post Hibert Publishing Sells Off Magazine Assets appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-01 00:00:00 UTC ]
More news stories like this |
Metro, London’s freesheet, has combined its smartphone and tablet app and added new features. In the autumn it will roll out two new apps focussing on content verticals. The paper wants to focus attention on its loyal audience, taking a different approach to other publishers chasing traffic on... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print publication
#loyal audience
#focus attention
#content verticals
#apps appeared
#tablet app
Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad tech
Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazine brands
Independent company, Prolific North, is unhappy about the streaming giant’s new ‘N’ logo, unveiled this week.The Netflix logo is at the centre of a David and Goliath tussle with a digital media company in the north of England which said it bears a striking resemblance to its own company... Continue reading at The Guardian
[ The Guardian | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#striking resemblance
#streaming giant
#independent company
Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this |
Five artists illustrated the App Store review guidelines.One of the more unusual things to come out of Apple's Worldwide Developers Conference this year is a lovely comic interpretation of Apple's app review guidelines.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-06-15 00:00:00 UTC ]
More news stories like this |
Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this |
Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy. The post Duncan Edwards Steps Down as CEO of Hearst Magazines International appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst magazines
J-14 Decorate and Star-tastic Coloring Book hit newsstands July 18 with an initial run of 200,000 copies each. The post Bauer Launches New Pair of Pre-Teen Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#initial run
What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing world
#cross-media campaigns
#ad spending
New app provides a social platform for talking about, sharing, and reviewing books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social platform
#reviewing books
Last month, at the annual Google I/O developers conference, Google announced that it would add the Play Store into Chrome OS, allowing Chrome OS users to easily download and run Android apps on their Chromebooks. If you’re curious as to how it’ll all work, you don’t have to wait for the Play... Continue reading at PC World
[ PC World | 2016-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chrome os
#play store
#google announced
Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times
[ The New York Times | 2016-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#maria rodale
#prevention magazine
Marie Curie and WH Smith have partnered to launch their second Big Readcycle to help support people living with a terminal illness. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#terminal illness
#wh smith
#marie curie
Exploring print media's place in the wristwatch magazine space. The post Who Will Watch the Watch Magazines? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-01 00:00:00 UTC ]
More news stories like this |
Hachette has launched a football-themed app based on the BAFTA-winning and multi-million selling game New Star Soccer. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
More news stories like this |
Google is adding Android app support to Chrome OS, but your Chromebook might not get it. Despite Google’s promise of a five-year lifespan for Chromebooks, most Chromebooks released more than two years ago will be left out.Check Google’s list Google published a list of Chromebooks, Chromeboxes,... Continue reading at PC World
[ PC World | 2016-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chrome os
#android apps
#google published
#check google
#complete list
Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#annual conference