‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps

Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on, including a video app that “rethinks” how on-demand and live video can be delivered to screens. The post ‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-14 00:00:00 UTC ]
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Update on: Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser

Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
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Bloomberg Media Names Global CRO | People on the Move – 8.10.16

A shake-up at Law360, a new CRO at Hearst Magazines UK, and more... The post Bloomberg Media Names Global CRO | People on the Move – 8.10.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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Study: Over Two-Thirds of Americans Still Read Print Magazines

Digital magazine audiences are growing, but most U.S. adults prefer to consume across multiple platforms. The post Study: Over Two-Thirds of Americans Still Read Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #multiple platforms #post study


Bloomberg Media Names New Global Chief Revenue Officer

Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek

[ AdWeek | 2016-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #helped lead #double digits #remarkable run #marketing efforts


How CNN juggles different mobile chat apps to cover the Olympics

With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big events #facebook messenger #giving users


Bloomberg: iPhone 7 gets new home button, drops headphone port

Another report has suggested that Apple is taking a different tack with this year's iPhone. Bloomberg reporter and renowned Apple scooper Mark Gurman has published a story claiming that the new handset will have a design "similar to the 6 and 6s." We... Continue reading at Engadget

[ Engadget | 2016-08-08 00:00:00 UTC ]
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New York Magazine Makes “The Case Against the Media”

Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
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Brief History of Time app from Transworld

Transworld is launching an interactive app for Professor Stephen Hawking’s 1988 book A Brief History of Time, including new updates from its author. Continue reading at The Bookseller

[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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How Meredith’s magazines are shifting to video

Media company Meredith is betting big on Facebook Live. It has produced 26 videos in the past eight months and aims to create between five and 10 a week. It puts a big focus on Martha Stewart content and uses those live videos to generate revenue through integrating products within them. It's... Continue reading at Digiday

[ Digiday | 2016-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #generate revenue #video appeared #live videos #big focus #facebook live #betting big


Amtrak to Launch New National Magazine

A longtime seatmate on the Northeast Corridor, Arrive magazine leaves the station. The post Amtrak to Launch New National Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-25 00:00:00 UTC ]
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Buster Books launches second colouring app for children

Buster Books, the children’s imprint of Michael O’Mara Books, has launched a free colouring app. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Amazon Singles Classics brings stories from magazines to Kindle

If you're looking for some new reading material on your Kindle or inside Amazon's reading app, you're in luck. The online retailer announced Singles Classics: a collection of essays and stories from "well-known authors" that were published in "top ma... Continue reading at Engadget

[ Engadget | 2016-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading app #inside amazon #reading material


Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
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How A Groton Geek Won The Education App Sweepstakes

Using Apple technology, one small publisher figured out how to compete with the big boys who dominate the market for high school texts.At 3:59 p.m. on Tuesday, July 12, John Conner was fidgeting at his kitchen table. He looked down at his iPhone, then up to the hands of the kitchen clock, then... Continue reading at Fast Company

[ Fast Company | 2016-07-16 00:00:00 UTC ]
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What you need to know about messaging app Line in 6 charts

Japan’s popular messaging app Line has gone public. Mainly used in Asia, the funds raised will help with international expansion. Currently, 12 percent of people in the U.S. use Line, and it’s unlikely to ever reach the scale of Facebook Messenger or WhatsApp. It can differentiate by the range... Continue reading at Digiday

[ Digiday | 2016-07-14 00:00:00 UTC ]
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Magazine Publishers Begin to Embrace Virtual Reality

Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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Reuters Printing Special Edition Magazine for National Conventions

Reg Chua talks to Folio: about The American Voter and creating a "timeless" issue. The post Reuters Printing Special Edition Magazine for National Conventions appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-08 00:00:00 UTC ]
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Texture Cleared for In-App Purchases

The digital magazine reader, which shares revenue with publishers, clears a major hurdle in customer acquisition. The post Texture Cleared for In-App Purchases appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-07 00:00:00 UTC ]
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Vice Media Purchases Garage Magazine

The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio. The post Vice Media Purchases Garage Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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Traders Magazine Acquired by Markets Media

Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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