The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a rubber-banded Sport and a golden, luxury Edition -- appear against stark white backdrops.Apple's appearance in Vogue's March edition puts it in the company of European fashion houses and high-end luxury brands, which pour into fashion magazines' March issues to preview their spring collections. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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Apple unveiled today the 7" iPad Mini and a new, 4th generation iPad. The Mini will start at $329 and is aimed at book readers. iBooks has also been updated. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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Apple has lived up to expectations by announcing a new iPad Mini this evening (23rd October), to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-24 00:00:00 UTC ]
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Apple announced on Tuesday a new version of its iBooks application, the iOS-based software which allows mobile users to read books on their tablets and smartphones. Version 3.0 of the new app comes with a continuous scrolling feature, fuller integration with Apple's iCloud, Facebook and Twitter... Continue reading at AllThingsD
[ AllThingsD | 2012-10-23 00:00:00 UTC ]
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By Alex Mutter The iBookstore has opened for business in most of Central and South America, reports The Digital Reader. Books have also gone on ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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Apple CEO Tim Cook took to a San Jose theater stage today to unveil a new version of the company's literature-based digital storefront, iBooks. Cook says it integrates better with iCloud, allows for quote sharing on Facebook and Twitter, and has support for "over 40 languages." Beyond the app... Continue reading at Engadget
[ Engadget | 2012-10-23 00:00:00 UTC ]
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According to the terms of a settlement between the DoJ and three major American publishers, some customers may receive refunds on their ebook purchases. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-16 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Author Ken Follett's latest book is being offered for 20p on Amazon's Kindle store after... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Apple and four major publishers have offered to let retailers such as Amazon sell ebooks at a discount to settle an EU antitrust investigation into their pricing deals and avoid possible fines. Continue reading at Stuff
[ Stuff | 2012-09-20 00:00:00 UTC ]
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Apple and four major ebook publishers have offered retailers such as Amazon.com the option to set their own prices for ebooks for the next two years in a bid to end an antitrust investigation in the European Union. The European Commission launched the investigation into allegations of cartel... Continue reading at PC World
[ PC World | 2012-09-19 00:00:00 UTC ]
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Apple Inc., the world's biggest technology company, and four publishers offered to overhaul pricing models for digital books to allay European Union concerns that they blocked competition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Volunteers will take over the running of ten libraries in Surrey after the county council was... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Apple called the DOJ's proposed settlement to the ebook price fixing case 'fundamentally unfair, unlawful, and unprecedented.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-17 00:00:00 UTC ]
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Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Apple has opposed a government proposed judgment in an ebooks price-fixing lawsuit, stating that the judgement seeks to terminate and rewrite its contracts... Continue reading at PC World
[ PC World | 2012-08-16 00:00:00 UTC ]
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