Apple Runs First Watch Ads: 12 Pages in Vogue

The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a rubber-banded Sport and a golden, luxury Edition -- appear against stark white backdrops.Apple's appearance in Vogue's March edition puts it in the company of European fashion houses and high-end luxury brands, which pour into fashion magazines' March issues to preview their spring collections. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-26 00:00:00 UTC ]
News tagged with: #march issue #conde nast #fashion magazines

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Antitrust lawyer: Apple ebook deals are illegal

Steve Jobs left behind a legal mess for Apple chief executive Tim Cook. Decisions the former CEO made when brokering ebook distribution deals haunt Apple, as a civil price-fixing case moves forward and the specter of a federal antitrust investigation approaches. Microsoft cofounder Bill Gates... Continue reading at Betanews

[ Betanews | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #antitrust law

Apple, Publishers Must Address All Allegations Before E-book Case Can Be Closed, EU Says

Apple along with five ebook publishers must address all the European Commission's antitrust concerns before any settlement can be reached warned the European... Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #european commission #e-book case

Apple admits to two key allegations in ebook price fixing case

While Apple and book publishers may find themselves on the precipice of an antitrust lawsuit from the Justice Department, filings in a concurrent civil class-action lawsuit obtained by BetaNews indicate that Apple has already admitted to two of the most damaging allegations in the case that the... Continue reading at Betanews

[ Betanews | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #antitrust lawsuit #justice department #federal government #increase dramatically #critics argue

Lower ebook prices ahead as government threatens Apple, publishers?

The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #justice department

Apple’s Alleged E-book Price Fixing: What You Need To Know

The Justice Department is warning Apple and its publisher partners they may have to answer for their pricing model. Continue reading at PC World

[ PC World | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #publisher partners #pricing model

U.S. Warns Apple, Publishers

The Justice Department has warned Apple Inc. and five of the biggest U.S. publishers that it plans to sue them for allegedly colluding to raise the price of electronic books, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #warned apple #allegedly colluding #electronic books #people familiar

Apple ups the resolution on iTunes U and iBooks 2 for new iPad

Apple certainly had a lot of bases to cover at yesterday's new iPad unveiling, so some minor details were bound to slip through the cracks. While app suites like iLife and iWork got to bask in the Yerba Buena spotlight touting enhanced resolutions for that Retina Display, the company's decidedly... Continue reading at Engadget

[ Engadget | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upgraded version

Justice Department preparing Apple iBooks antitrust lawsuit

The Justice Department is reportedly preparing to go after Apple, Simon & Schuster, Hachette, Penguin, Macmillan and HarperCollins following its investigation into alleged ebook price-rigging. The case centers around a deal to switch to agency pricing, where the vendor takes a 30 percent cut... Continue reading at Engadget

[ Engadget | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #reportedly preparing #simon schuster #agency pricing #sell ebooks #federal suit

U.S. reportedly warns Apple, ebook publishers about price-fixing

The U.S. Justice Department has warned Apple Inc. and five top book publishers that lawsuits over alleged ebook price fixing might be in the offing, according to a report in the Wall Street Journal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #justice department #warned apple

Steve Jobs' last big deal is Apple's biggest headache

Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews

[ Betanews | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books #steve jobs #big deal #company announced #raise prices

Emma Donoghue in running for £30k story prize

Orange and Booker-shortlisted author Emma Donoghue ihas been shortlisted for the Sunday Times EFG... Continue reading at The Bookseller

[ The Bookseller | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma donoghue

Apple, Amazon rivalry could grow

With iPad 3 rumored to be on the way—possibly boasting a sharper screen and talking personal assistant Siri—Apple CEO Tim Cook may drop the price of the iPad 2 so he can go after the cheaper tablet market now dominated by Amazon's Kindle and Barnes & Noble's Nook. Analysts figure a $200 to... Continue reading at Crains New York

[ Crains New York | 2012-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #dedicated e-readers #ebook sales #book publishers

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive

Drag; Drop; Read: Apple's New iBooks Author Format

In early January, Apple released iBooks Author, a groundbreaking drag-and-drop ebook authoring environment that promises to democratize the production of complex, structured books, notably including textbooks. But iBooks Author could also presage something else: the eclipse of open ebook standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early january #ibooks author

Apple Acquires App Search Engine Chomp

 Apple confirmed yesterday that they have acquired the San Francisco-based software company Chomp Inc. Chomp’s feature product is their application search engine that sifts through hundreds of thousands of apps and narrows it down to just a few options for its users. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-25 00:00:00 UTC ]
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"Strong" Informa reports ebook revenue worth 12% of academic

E-book sales increased by 11% at Informa's publishing business Taylor & Francis and now... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Vogue iPad app to go monthly in September

Vogue's iPad app is to go monthly in September as part of a raft of digital developments, including a focus on mobile optimisation, at upscale magazine publisher Condé Nast. Continue reading at Media Week

[ Media Week | 2012-02-22 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #industry mdash

The Works ups pre-Christmas sales by 12%

The Works is heralding a revived "commitment to books" after appointing a new c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #gfk mri