The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a rubber-banded Sport and a golden, luxury Edition -- appear against stark white backdrops.Apple's appearance in Vogue's March edition puts it in the company of European fashion houses and high-end luxury brands, which pour into fashion magazines' March issues to preview their spring collections. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews
[ Betanews | 2012-01-20 00:00:00 UTC ]
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Apple today announced iBooks Author and iBooks 2, free applications that let educational publishers and teachers create and market K-12 textbooks and course... Continue reading at PC World
[ PC World | 2012-01-20 00:00:00 UTC ]
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#educational publishers
Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Apple will today lift the lid on a hotly anticipated education announcement which many... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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At a private event at the Guggenheim Museum in New York City on Thursday, Apple unveiled its multi-pronged approach for cracking the higher education market with iBooks 2, iBooks Author, and iTunes U. The result is an environment for creating, distributing, and consuming learning materials that... Continue reading at Betanews
[ Betanews | 2012-01-19 00:00:00 UTC ]
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It's like the old "make it up on volume" joke. Except this time it might work, if students and school districts play along. Continue reading at AllThingsD
[ AllThingsD | 2012-01-19 00:00:00 UTC ]
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Apple is holding an education-themed event this week, and the usual gamut of unnamed sources and rumor-mongers have come to the consensus that the event will focus on Apple's plans to enter the e-textbook business, and possibly unveil a new interactive ebook publishing platform. This rumor... Continue reading at Betanews
[ Betanews | 2012-01-18 00:00:00 UTC ]
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In 2011, one phrase defined the magazine industry: digital editions. Whether publishers were deciding to take the leap into digitizing their publications, or deciding on what app to develop next, digital was top of mind for publishers of all kinds. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
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Amazon's Kindle Store is now iPad optimized. The company on Tuesday introduced a new touch-friendly version of its ebook storefront for iPad that allows readers to purchase and read Kindle books whether it be in Safari with Kindle Cloud Reader or Kindle for iPad. Located at... Continue reading at AllThingsD
[ AllThingsD | 2012-01-11 00:00:00 UTC ]
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A group of Chinese writers has filed a lawsuit against Apple, alleging that the company's App Store sells pirated versions of the authors' works. Continue reading at PC World
[ PC World | 2012-01-10 00:00:00 UTC ]
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Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
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Picador will be re-issuing 12 classic novels it has published across the past four decades in a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher... Continue reading at AdWeek
[ AdWeek | 2012-01-05 00:00:00 UTC ]
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Apple is to launch a 12 Days of Christmas giveaway, to begin on Boxing Day, which will include e-... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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HarperCollins and Canongate have backed Fabers Stephen Pages calls for a new... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD
[ AllThingsD | 2011-12-06 00:00:00 UTC ]
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