New Leadership for Apple's iAd?

Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'

[ AdWeek | 2012-01-05 00:00:00 UTC ]
News tagged with: #creative process #worth noting #mobile browsers

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New partnership between Oprah Winfrey and Apple brings Oprah's Book Club to Apple Books and Apple TV+

Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews

[ Betanews | 2019-09-23 14:41:55 UTC ]
More news stories like this | News stories tagged with: #book club #apple books #water dancer #apple tv+ #oprah winfrey #ta-nehisi coates


Apple Pay can be used for iTunes, App Store and Apple Book purchases

You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget

[ Engadget | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple music #apple books #make purchases #app store


Apple, Johns Hopkins partnership lets students use iPhone, Apple Watch as ID

Johns Hopkins University students will no longer need to carry a physical identification card, thanks to a partnership with Apple. Starting this week, students can flash their iPhone to get into their dorm buildings, print papers at the campus library or buy apparel at the university book store.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campus library #apple watch


Apple’s free ‘Everyone Can Create’ curriculum is available on Apple Books

In March, Apple unveiled its Everyone Can Create curriculum, a program aimed at helping educators integrate drawing, music, video and photo skills into their lessons and assignments. Now, the company has made that curriculum available for free throug... Continue reading at Engadget

[ Engadget | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #program aimed #apple unveiled #apple books


Apple Music for journalism? Apple plans paid subscription service for news

Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age

[ Advertising Age | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #subscription offering #company agreed #online content


Apple promotes new head of Apple Music as it gains ground on Spotify

Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music labels #international markets #app store #itunes store #vice president #wednesday promoted #joined apple #apple services


Apple expands test to sell ads in Apple News

Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #sell ads


Apple loses ebook price-fixing appeal on same day as Apple Music launches

On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company maintains #music service #book publishers #circuit court #fix prices #apple launches


BookCon 2015: A Bad Apple for the Big Apple

The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop culture #big apple


Green Apple Books to Downsize at Flagship Location

San Francisco’s Green Apple Books will consolidate space at its flagship Clement Street location by September, reducing the store’s overall size back to its original 1996 footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #apple books #size back #consolidate space #flagship location


Green Apple Books to Downsize at Flagship Location

San Francisco’s Green Apple Books will consolidate space at its flagship Clement Street location by September, reducing the store’s overall size back to its original 1996 footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #apple books #size back #consolidate space #flagship location


Loh to depart as Bloomsbury US shuffles consumer division leadership

Bloomsbury is overhauling the structure of its consumer division executive team in the US, with publishing director Cindy Loh leaving at the end the month.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 06:33:51 UTC ]
More news stories like this | News stories tagged with: #bloomsbury #publishing director


Apple removes more unlicensed games from the App Store in China

The App Store is reportedly looking a little different in China today. According to Reuters, Apple has removed roughly 39,000 games owned by developers and publishers that don’t have an ISBN (International Standard Book Number) from the Chinese gover... Continue reading at Engadget

[ Engadget | 2020-12-31 13:01:44 UTC ]
More news stories like this | News stories tagged with: #isbn #app store #china today


Apple suffers a loss in lawsuit against maker of iPhone emulators

Apple sued security start-up Corellium last year, accusing it of violating copyright law for offering researchers access to “virtual” iPhones that can help them find bugs in iOS products. Now, a federal judge in Florida has tossed Apple’s copyright c... Continue reading at Engadget

[ Engadget | 2020-12-30 12:03:47 UTC ]
More news stories like this | News stories tagged with: #copyright law #federal judge


Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-10-29 04:01:18 UTC ]
More news stories like this | News stories tagged with: #publishing giant #epic games


British Army to share leadership know-how in book for Penguin Business

Penguin Business has acquired an official book on British Army leadership, revealing to civilians key take-aways to become better leaders themselves. Continue reading at The Bookseller

[ The Bookseller | 2020-10-16 17:29:49 UTC ]
More news stories like this | News stories tagged with: #penguin business #british army


Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
More news stories like this | News stories tagged with: #digital content #payment terms #media organizations


Hodder Studio signs 'vital' book on female leadership

Hodder & Stoughton imprint Hodder Studio has acquired Strong Female Lead: Lessons from Women in Power, the first book from Guardian columnist Arwa Mahdawi. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 17:57:22 UTC ]
More news stories like this | News stories tagged with: #hodder


Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
More news stories like this | News stories tagged with: #digital content #payment terms #media organizations