Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
If you find your keys tend to go missing just as you need to leave the house (and particularly when you’re already late), Bluetooth tracker can help. Attach these handy fobs to your keys, wallet, jacket, purse, bag or whatever else you need to get going. Some trackers even rely on vast networks... Continue reading at Engadget
[ Engadget | 2024-10-22 09:00:48 UTC ]
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The Sleep Room in The Outlast Trials is named after a real-life space at McGill University’s Allan Memorial Institute in Montreal, where from 1957 to 1964, doctors conducted mind-control experiments on patients as part of the CIA’s MK-Ultra initiative. Led by Dr. Donald Ewen Cameron, these tests... Continue reading at Engadget
[ Engadget | 2024-08-14 19:50:55 UTC ]
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MultiVersus, the platform fighter that pulls from Warner Bros. properties, could be getting a whole bunch of new stages and characters, according to a report by Kotaku. This includes content from the film Barbie and the Mad Max universe, in addition to more Adventure Land stuff and a potential... Continue reading at Engadget
[ Engadget | 2024-07-24 16:22:51 UTC ]
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US officials and their allies have identified and taken down an artificial intelligence-powered Russian bot farm comprised of almost 1,000 accounts, which spread disinformation and pro-Russian sentiments on X. The Justice Department has revealed the the scheme that was made possible by software... Continue reading at Engadget
[ Engadget | 2024-07-10 05:40:34 UTC ]
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Amazon Prime Day is still a couple weeks away, but the company is already running discounts on some of its biggest items. The latest deal comes on the Kindle Scribe Essentials Bundle, which includes a 64GB Kindle Scribe, Premium Pen and a leather folio cover. The trio is available for $324, down... Continue reading at Engadget
[ Engadget | 2024-07-01 13:59:08 UTC ]
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Attention all writers who write about writing (or painting, or dancing, or music…): the Interlochen Center for the Arts and The Pattis Family Foundation have established a new annual award that seeks to recognize “outstanding works of fiction or nonfiction” that “inspire, illuminate, or... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-19 16:06:19 UTC ]
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Sony continues its mission to release first-party titles on PC, as the critically-acclaimed PS5 sequel Horizon Forbidden West is coming to Steam and the Epic Games Store early next year. The port’s being handled by Nixxes Software, a company Sony purchased back in 2021.... Continue reading at Engadget
[ Engadget | 2023-09-27 17:26:58 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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The Xbox Series S occupies an interesting space in Microsoft’s gaming lineup, given it can play every current-generation title available for the Series X. It may be significantly less powerful, but it’s also smaller and a lot cheaper, making it a “good enough” option for plenty of mainstream and... Continue reading at Engadget
[ Engadget | 2023-06-12 11:15:55 UTC ]
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Ubisoft's long-awaited open world Star Wars game will arrive in 2024. The publisher announced Star Wars Outlaws on Sunday during Microsoft's Xbox and Starfield Direct showcase with a cinematic trailer that introduces fans to the game's Han Solo-like protagonist, Key Vess. Ubisoft is billing... Continue reading at Engadget
[ Engadget | 2023-06-11 17:27:38 UTC ]
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More important than culture-war noise are the multiple threats to British children learning to love books of any kindBack in the days when everything took place on Zooms and Teams, I was part of a World Book Day event that was livestreamed from the set of the hit musical Matlida. The set is... Continue reading at The Guardian
[ The Guardian | 2023-03-02 11:42:37 UTC ]
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The Supreme Court could soon redefine the rules of the internet as we know it. This week, the court will hear two cases, Gonzalez v. Google and Twitter v. Taamneh, that give it an opportunity to drastically change the rules of speech online.Both cases deal with how online platforms have handled... Continue reading at Engadget
[ Engadget | 2023-02-20 15:00:18 UTC ]
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Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget
[ Engadget | 2022-11-18 13:13:24 UTC ]
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It's a major Apple update day, as the company is rolling out new versions of its iPhone, iPad and Mac operating systems. While iPhone users at large have already had a taste of iOS 16, this will be the first time that most folks will get their hands on iPadOS 16 and macOS Ventura.Apple delayed... Continue reading at Engadget
[ Engadget | 2022-10-24 17:08:44 UTC ]
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If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
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Gillian Flynn, Carmen Maria Machado and other authors discuss their creative process. Continue reading at The Washington Post
[ The Washington Post | 2022-01-20 18:04:50 UTC ]
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“Our collaboration is like a river,” Doyle says of working with her agent. “We’re in it all the time together.” Continue reading at The Washington Post
[ The Washington Post | 2021-03-24 12:00:00 UTC ]
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Hutchinson has acquired a book by John Cleese offering advice on the nature of the creative process. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 16:21:38 UTC ]
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Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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I FIRST CAME INTO CONTACT with Douglas Glover when he was the editor of a literary magazine I admired very much, Numéro Cinq. I persuaded him to take me on as a writer by offering him an interview with Gabriel Josipovici, whose work I knew we both loved. I’d become interested in the creative... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-04-20 19:00:19 UTC ]
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