New Leadership for Apple's iAd?

Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'

[ AdWeek | 2012-01-05 00:00:00 UTC ]
News tagged with: #mobile browsers #worth noting #creative process

Other Publishing stories related to: 'New Leadership for Apple's iAd?'


New partnership between Oprah Winfrey and Apple brings Oprah's Book Club to Apple Books and Apple TV+

Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews

[ Betanews | 2019-09-23 14:41:55 UTC ]
More news stories like this | News stories tagged with: #book club #apple books #water dancer #apple tv+ #oprah winfrey #ta-nehisi coates


Apple Pay can be used for iTunes, App Store and Apple Book purchases

You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget

[ Engadget | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple music #apple books #make purchases #app store


Apple, Johns Hopkins partnership lets students use iPhone, Apple Watch as ID

Johns Hopkins University students will no longer need to carry a physical identification card, thanks to a partnership with Apple. Starting this week, students can flash their iPhone to get into their dorm buildings, print papers at the campus library or buy apparel at the university book store.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campus library #apple watch


Apple’s free ‘Everyone Can Create’ curriculum is available on Apple Books

In March, Apple unveiled its Everyone Can Create curriculum, a program aimed at helping educators integrate drawing, music, video and photo skills into their lessons and assignments. Now, the company has made that curriculum available for free throug... Continue reading at Engadget

[ Engadget | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #program aimed #apple unveiled #apple books


Apple Music for journalism? Apple plans paid subscription service for news

Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age

[ Advertising Age | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #subscription offering #company agreed #online content


Apple promotes new head of Apple Music as it gains ground on Spotify

Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music labels #international markets #app store #itunes store #vice president #wednesday promoted #joined apple #apple services


Apple expands test to sell ads in Apple News

Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #sell ads


Apple loses ebook price-fixing appeal on same day as Apple Music launches

On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company maintains #music service #book publishers #circuit court #fix prices #apple launches


BookCon 2015: A Bad Apple for the Big Apple

The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop culture #big apple


Stoltz, Pohlman Named to Abrams Editorial Leadership

At Abrams Press and the Overlook Press, Jamison Stoltz has been promoted to editorial director, and Tina Pohlman has joined as executive editor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #overlook press


The Apple TV 4K drops to $150, plus the best early Prime Day deals you can get

With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget

[ Engadget | 2022-07-08 15:45:42 UTC ]
More news stories like this | News stories tagged with: #kindle #@engadgetdeals #bluetooth speaker #battery life #smaller design #nest hub #slimmer design #family members


A year on from Apple Daily’s closure, what’s left of Hong Kong’s free press?

With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian

[ The Guardian | 2022-06-24 05:01:07 UTC ]
More news stories like this | News stories tagged with: #printing press #pro-democracy movement #1m copies #free press #hong kong #apple daily


The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
More news stories like this | News stories tagged with: #kindle #buying advice #nest hub #companion app #mobile app #worth noting


What's Next for Library Leadership

At the U.S. Book Show, a panel of library leaders weighed in on Covid-19, diversity, literacy, e-books and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show


A book on leadership that offers real leaders, not abstract theories

There's no universal model of leadership, David Gergen argues, presenting an array of examples to inspire readers. Continue reading at The Washington Post

[ The Washington Post | 2022-06-03 12:00:43 UTC ]
More news stories like this | News stories tagged with: #inspire readers


The dynamo and the dreamer: Two men behind Apple’s recent boom

Author Tripp Mickle believes that to grasp Apple’s success after Steve Jobs, one must understand the chemistry — and tension — between Tim Cook and Jony Ive. Continue reading at The Washington Post

[ The Washington Post | 2022-06-03 12:00:16 UTC ]
More news stories like this | News stories tagged with: #tim cook #steve jobs #recent boom


It's time for Alberta's United Conservative Party to focus on uniting following leadership review

One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC

[ CBC | 2022-05-25 10:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen alternatives


Apple discontinues its last iPod

Apple just marked the end to one of the most important product lines in its history. The company has discontinued the iPod touch, which will only be available in stores "while supplies last." Not surprisingly, the company maintained that the "spirit of iPod" continues in other products,... Continue reading at Engadget

[ Engadget | 2022-05-10 16:14:33 UTC ]
More news stories like this | News stories tagged with: #digital media #modern era #early 2010s #early days #good job #highly dependent