New Leadership for Apple's iAd?

Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'

[ AdWeek | 2012-01-05 00:00:00 UTC ]

Other news stories related to: "New Leadership for Apple's iAd?"

Digital Edition Providers See Opportunity in Print Disruption Amid Covid-19

With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
More news stories like this

No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 19:58:59 UTC ]
More news stories like this

DK invites booksellers to head office in BA scheme

The Booksellers Association and DK have unveiled the second year of the DK Day initiative, with booksellers invited to DK's head office for a special look at the creative process. Continue reading at The Bookseller

[ The Bookseller | 2019-04-09 00:00:00 UTC ]
More news stories like this

The Economist Stands By Steve Bannon Speaking Gig; Pledges “Rigorous Questioning”

Amid calls for a boycott and public pressure to follow The New Yorker in canceling a speaking gig the magazine booked for Steve Bannon, The Economist is standing by its decision to include the controversial former White House strategist in its upcoming Open Future Festival, citing the need to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-04 00:00:00 UTC ]
More news stories like this

Five new features in Windows 10 Insider Build 17074 include Quiet Hours, Edge autofilling

Microsoft fittingly released Windows 10 Insider Preview Build 17074 in the late hours of Thursday afternoon. The new build adds Quiet Hours, which will automatically dial down notifications, as well as a host of other improvements such as autofilling forms in Microsoft Edge.As might be expected,... Continue reading at PC World

[ PC World | 2018-01-12 00:00:00 UTC ]
More news stories like this

ALA 2016 Midwinter Meeting: Ken Burns Talks About the Creative Process

In a fascinating talk, Ken Burns, Terry Tempest Williams, and Mark Kurlansky delved deep into the creative process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-09 00:00:00 UTC ]
More news stories like this

Designer Matthew Williamson colouring book to Laurence King

Laurence King Publishing has commissioned a designer colouring book by “iconic” British fashion designer Matthew Williamson. Senior commissioning editor for fashion at Laurence King, Camilla Morton, acquired world rights for the new concept book. Matthew Williamson: Fashion Print and Colouring... Continue reading at The Bookseller

[ The Bookseller | 2015-12-22 00:00:00 UTC ]
More news stories like this

Carnegie winner Landman condemns library closures

Tanya Landman, who this morning picked up the CILIP Carnegie medal for Buffalo Soldier (Walker Books), used her acceptance speech to speak out against the closure of libraries, as well as how schools are killing the creative process. Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this

The Possibilities and Challenges of Digital African Publishing

Emma Shercliff looks into the creative process in African publishing and distributing an anthology of digital romance writing from Nigeria's Ankara Press. The post The Possibilities and Challenges of Digital African Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-12 00:00:00 UTC ]
More news stories like this

Fitspo: how strong became the new skinny

Health has become fetishised on social media by ‘fitspiration’ devotees posting pictures of ‘clean’ food and gym-tight abs. But does the trend inspire better living – or is it promoting a new form of body fascism?Last week, after a cancer benefit honouring her doctor friend, the singer Pink shut... Continue reading at The Guardian

[ The Guardian | 2015-04-20 00:00:00 UTC ]
More news stories like this

'My First Novel' editor Alan Watt aims to demystify the creative process

Alan Watt, who edited the anthology 'My First Novel,' invited 25 writers to contribute recollections about how they got their start. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-27 00:00:00 UTC ]
More news stories like this

Hacking Hollywood: A Fast Company Digital Edition

Get it now as an ebook, or from our iPad app. Hacking Hollywood: The Creative Geniuses Behind Homeland, Girls, Mad Men, The Sopranos, Lost, and More is a special edition of Fast Company that is available starting this month. Besides chronicling the tales of disruptive entertainment startups,... Continue reading at Fast Company

[ Fast Company | 2013-08-02 00:00:00 UTC ]
More news stories like this