Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming service, both billed as premium media offerings that are different because they do not track consumers or sell their attention for ads. "This is a different approach than others have taken," said Apple CEO Tim Cook, who was referencing rivals like Facebook and Google, whose businesses depend on consumer data collection and advertising.When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on 300 glossy magazines but not the ad experience. "I love the feeling of being at the newsstand with all those beautiful and thought-provoking magazines covering so many topics," Cook says. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
News tagged with:
#apple news
#news service
#magazine industry
#ad experience
The British Supreme Court has decided partially in favour of news-clipping service Meltwater in its long-running dispute with UK newspaper publishers, who accused Meltwater of distributing excerpts of stories online without paying any licensing fees. Continue reading at Stuff
[ Stuff | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing fees
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#zenith media
#content creation
#due respect
#signs point
#online survey
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#gfk mri
Apple will today lift the lid on a hotly anticipated education announcement which many... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this |
At a private event at the Guggenheim Museum in New York City on Thursday, Apple unveiled its multi-pronged approach for cracking the higher education market with iBooks 2, iBooks Author, and iTunes U. The result is an environment for creating, distributing, and consuming learning materials that... Continue reading at Betanews
[ Betanews | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple unveiled
#ibooks author
#guggenheim museum
The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emerging markets
Analysis: The 30 percent cut on digital content sold through iTunes is freaking out some publishers and media developers, but it may ultimately be a healthy move. Continue reading at PC World
[ PC World | 2011-02-19 00:00:00 UTC ]
More news stories like this |
Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app store
#officially rolled
#content publishers
Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews
[ Betanews | 2019-09-23 14:41:55 UTC ]
More news stories like this | News stories tagged with:
#ta-nehisi coates
#oprah winfrey
#apple tv+
#water dancer
#apple books
#book club
Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#find ways
#ad technology
Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian
[ The Guardian | 2023-02-10 16:37:18 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#news corporation
#stark reminder
#media empire
#fox news
#news corp
In one case the Courier-Mail columnist and Sky News presenter filled almost half a column with the unattributed reporting of a regional ABC journalistGet our morning and afternoon news emails, free app or daily news podcastThe Sky News presenter and Courier-Mail columnist Peter Gleeson has left... Continue reading at The Guardian
[ The Guardian | 2022-11-24 07:57:58 UTC ]
More news stories like this | News stories tagged with:
#free morning
#sky news
#free app
#guardian australia
#news corp
Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
More news stories like this | News stories tagged with:
#apple tv+
#ted lasso
#tech companies
#libraries
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with:
#nielsen finds
#nielsen
In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#programmatic ads
#publishers make
Welcome to the inaugural U.S. Book Show, a different kind of trade show. 'Publishers Weekly' editorial director Jim Milliot introduces the next big thing in publishing conferences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#trade show
#big thing
For Christmas 1972, I was given a present that changed the way I viewed the world. It was a folder of facsimile documents called Tutankhamun & the Discovery of the Tomb. My family didn’t manage to visit the ‘Treasures of Tutankhamun’ exhibition at the British Museum that year, so my Jackdaw... Continue reading at The Bookseller
[ The Bookseller | 2021-03-27 01:02:55 UTC ]
More news stories like this | News stories tagged with:
#british museum
#jonathan cape
Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-30 05:01:28 UTC ]
More news stories like this | News stories tagged with:
#vice media
#digital media
A scholar calls for breaking away from relentless “breaking news” to reconnect with the eternal good news found in faith and community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-14 05:00:00 UTC ]
More news stories like this |
For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#major shift
#linear tv
#nielsen