Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing tools to publish on AppleNews, which provides a clean, consistent look and feel for articles, the company said Tuesday. The move gives Apple more content, while providing the media outlets with exposure on millions of iPhones.Apple, Facebook and Google are vying for news junkies with apps that deliver stories quickly to keep users from going elsewhere. Facebook last month announced its program for news on smartphones, Instant Articles, will be available to all publishers after initially being available to a select group. Google unveiled a competing newsreader last month and announced partnerships with many of the same publishers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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With politics commanding so much attention, it is reasonable to expect that publishers that don’t focus on hard news could see a drop in traffic. But data indicates that non-hard-news publishers haven’t suffered from political news’s rise in popularity. Sources told Digiday that soft news has... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Facebook is making it easier for people in Germany to report fake news, but it might not be enough to convince publishers that it's willing to help turn the platform into a distribution channel for serious journalism. Publishers have been keen for more discussion with the platform about how to... Continue reading at Digiday
[ Digiday | 2017-01-18 00:00:00 UTC ]
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Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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The United Arab Emirates imports some $125 million worth of books each year, most of them in English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Among the most-read news stories on our website were our coverage of the increase in bookstore sales in the first six months of 2016 and stories related to book discoverability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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The colouring app Millie Marotta’s Colouring Adventures has been selected by Apple as one of the Top 10 Best Apps of 2016 on the App Store in the UK and Nordic territories. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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Report finds that newsbrands generated £4.8bn revenue, supported 87,500 jobs and invested £97m in digital services while holding power to accountThe news publishing industry contributed £5.3bn to the UK economy in 2015, according to a Deloitte report commissioned by the News Media Association... Continue reading at The Guardian
[ The Guardian | 2016-12-14 00:00:00 UTC ]
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Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Industry push for titles responding to this year’s shocking votes in the US and UK prompts raft of comedies and sober analysesPublishers are rushing out a raft of titles to meet demand among readers traumatised by the election of Donald Trump and the aftermath of the Brexit referendum. Titles... Continue reading at The Guardian
[ The Guardian | 2016-12-09 00:00:00 UTC ]
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Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once... Continue reading at Advertising Age
[ Advertising Age | 2016-12-02 00:00:00 UTC ]
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At Denmark's largest book fair, Bogforum, director Andreas Nordkild Poulsen is working on engaging readers and giving publishers and authors a public forum. The post Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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The Shanghai Children's Book Fair opens this week with a global roster of speakers; Penguin Random House rolls out a plan to help employees pay off student loans. The post International Industry Notes: Young Readers in China; Young Publishers in the US appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-15 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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To encourage parents and kids to read together, Apple has debuted a new app for tvOS. The iBooks StoryTime app features "Read-Aloud" tool that narrates books and flips pages automatically. For the times when you'd rather read to your child yourself,... Continue reading at Engadget
[ Engadget | 2016-11-12 00:00:00 UTC ]
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Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading at Digiday
[ Digiday | 2016-10-26 00:00:00 UTC ]
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Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
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'It's important that the book industry stays culturally in touch with the whole of society,' says PRH Ebury's Rebecca Smart. She brings her viewpoints to Frankfurt's The Markets conference. The post Ebury’s Rebecca Smart: A Publishing ‘House Open to All’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-11 00:00:00 UTC ]
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