AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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New York-based boss of News Corp set to be asked about private meeting with Scott Morrison and company’s new campaign for climate actionThe global head of Rupert Murdoch’s empire, Robert Thomson, will appear before the media diversity inquiry next week to answer questions about the dominance of... Continue reading at The Guardian
[ The Guardian | 2021-10-14 04:56:21 UTC ]
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Historical fiction can remind us that these "unprecedented" times are anything but. Here's what they can teach us about our current crisis. Continue reading at Book Riot
[ Book Riot | 2021-10-13 10:38:00 UTC ]
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Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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HarperCollins digital-first division One More Chapter has announced a number of new hires in both its marketing and editorial teams and a promotion for assistant editor Bethan Morgan. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 18:15:19 UTC ]
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Faith Shearin has won the Young Adult Leapfrog Global Fiction Prize for both of her entries Lost River, 1918 and Horse Latitudes. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 08:47:53 UTC ]
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HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 19:17:08 UTC ]
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This weekend, global leaders of the seven wealthy democratic nations known as the G-7—the US, Canada, France, Germany, Italy, Japan, and the UK—met for their annual summit, along with leaders from Australia, India, South Korea, and South Africa. Those who spent the past year heralding the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-06-14 12:04:01 UTC ]
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Publishing heads from around the world discussed supply chain issues, the rise of online sales, subscription models and the dominance of Amazon at a round table event this week for BolognaBookPlus, the new general trade arm of the Bologna Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 10:29:37 UTC ]
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Through its global print partner network, HP offers publishers a more economic, sustainable, and resilient way to do business. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-31 04:00:00 UTC ]
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Fundraiser running until 21 May also includes chances to consult with star agent Jonny Geller and have a character named after you in a Sarah Pinborough novelA literary auction raising money to help vaccinate the world against coronavirus has made more than £23,000 so far, as book lovers bid to... Continue reading at The Guardian
[ The Guardian | 2021-05-18 12:13:19 UTC ]
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The Leapfrog Global Fiction Prize, run jointly by UK indie Can of Worms and New York-based Leapfrog Press, is to split into adult fiction and young adult fiction categories this year. Continue reading at The Bookseller
[ The Bookseller | 2021-04-15 13:28:10 UTC ]
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If you were listening in to our Global Publishing Summit on February 24-26, you’re probably still processing the wealth of insights, tips and strategies shared by all the speakers we heard from over the course of the summit. If you weren’t able to attend, fear not: we’re here to distill the key... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Literary publishing veteran Yuka Igarashi has been tapped by Graywolf Press as executive editor, lured away from Soft Skull Press. Igarashi will assume her new position on April 8, working remotely from Hawaii. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
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Sales at Simon & Schuster came in at an all time high in 2020 at $901m, ViacomCBS has reported. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 10:10:34 UTC ]
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The new year brought new roles and new hires to Nelson Books, WaterBrook & Multnomah, Convergent, Zondervan, and Herald Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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The fast-growing children's book publisher A Kids Book About is building a podcast network to extend its reach and expand the way it tells stories and sparks conversations. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-24 19:53:47 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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A book deal and new job at Netflix makes Bozoma Saint John a marketer to watch. Continue reading at Advertising Age
[ Advertising Age | 2020-12-28 10:30:00 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week
[ Media Week | 2020-12-03 09:34:13 UTC ]
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