AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
News tagged with:
#global cmo
#perfect fit
#ned brody
#broad range
#individual brands
Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
More news stories like this | News stories tagged with:
#vice president
#nbc universal
#american express
#creative director
#senior director
#active international
#digital media
Telecommunications giant Spectrum Inc. is investing nearly $2 million in a Northern Kentucky facility ahead of a push to hire on 300 more workers. Spectrum, born from the acquisition of Time Warner Cable by Charter Communications (Nasdaq: CHTR), is investing $1.7 million in upgrades to its... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-11 16:16:40 UTC ]
More news stories like this | News stories tagged with:
#$2 million
#time warner
Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey... Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 00:46:32 UTC ]
More news stories like this | News stories tagged with:
#global publication
#elton john
#memoir makes
#memoir
#pan macmillan
Canongate has acquired an exposé of the modern global pharmaceutical industry, Sick Money, by Billy Kenber. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 04:17:31 UTC ]
More news stories like this |
Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
More news stories like this | News stories tagged with:
#client services
#digital content
#publishers including
#privately owned
Coolabi Licensing has secured the global licensing rights for the much-loved classic children’s picture book Giraffes Can’t Dance (Orchard Books). Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 02:30:29 UTC ]
More news stories like this |
Leading the recently announced Abu Dhabi Arabic Language Authority, Dr. Ali Bin Tamim wants to provide more incentives to translate Arabic literature. The post The Sheikh Zayed Book Prize’s Ali Bin Tamim: ‘Timeless Globalized Values’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-03 05:44:28 UTC ]
More news stories like this | News stories tagged with:
#zayed book
A key figure in getting Arabic literature into the wider world, the Sheikh Zayed Book Award’s secretary general calls for ‘solid channels of communication’ with the international industry and its cultures. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Pushing the Outreach of Arabic... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-03 05:44:28 UTC ]
More news stories like this | News stories tagged with:
#key figure
#arabic literature
#wider world
#international industry
#porter anderson
#zayed book
IDW announced a group of new executive hires in its publishing division including Rebekah Cahalin, Tara McCrillis, Jud Meyers, Rosalind Morehead, and Anna Morrow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tara mccrillis
#jud meyers
#publishing division
Quercus is bringing forward publication of its fictional diary of a teenage Boris Johnson and will promote it with a troop of bumbling blonde-haired impersonators. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 23:26:02 UTC ]
More news stories like this |
Canada’s Prescient Innovation plans to launch an e-bookstore that uses blockchain, and Italy’s Bookabook sees growth with its crowdfunding model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
More news stories like this |
[caption id="attachment_171661" align="alignright" width="150"] Emily Smith[/caption] Wild Sky Media has hired Emily Smith as its new CEO. Smith previously served as the company's SVP of content and marketing at Wild Sky Media, a role which Johanna Torres, formerly VP of content and editorial... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 17:39:26 UTC ]
More news stories like this | News stories tagged with:
#today show
#asian markets
#published author
#creative director
#executive producer
#digital director
#digital media
Sceptre will publish a new book from David Mitchell in June 2020 as part of a "global publishing event"—six years after his last full-length novel The Bone Clocks (Sceptre). Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 03:23:29 UTC ]
More news stories like this | News stories tagged with:
#david mitchell
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with:
#climate activism
#social impact
#public policy
#nielsen
Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content. ITG is taking an equity stake within Merman London and will... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 13:57:25 UTC ]
More news stories like this | News stories tagged with:
#sao paulo
#years working
#music videos
#literary agency
The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post
[ The Washington Post | 2019-09-08 19:44:11 UTC ]
More news stories like this | News stories tagged with:
#climate change
J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach "7 in 10 new and expectant moms in the U.S." across its website, newsletters, social media channels and apps—to Everyday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-06 18:12:01 UTC ]
More news stories like this | News stories tagged with:
#focusing solely
#magazine publisher
#bestselling book
Amanda Little meets the people working to make sure the world doesn’t go hungry. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 12:21:33 UTC ]
More news stories like this | News stories tagged with:
#people working
#world doesn
[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
More news stories like this | News stories tagged with:
#newly created
#staff writer
#pr manager
#investigative journalist
#national security
#civil liberties
#health care
#bonnier
#pulitzer prize