AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
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Little, Brown imprint Sphere has appointed Viking’s Rosanna Forte and Callum Kenny from Bloomsbury as editors working across the fiction list. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 16:12:18 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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Unicorn Publishing Group (UPG) has struck a global sales and distribution deal with Royal Museums Greenwich for the organisation’s publishing programme. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 04:27:24 UTC ]
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An Atlantic crossing for Joseph O'Connor's 'Shadowplay' from Europa Editions, and a boomerang career move for publishing director Clare Hey in London. The post Industry Notes: Europa Buys ‘Shadowplay’ US rights; S&S UK Hires Back Clare Hey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 01:30:08 UTC ]
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Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Pan Macmillan has scooped NSA whistleblower Edward Snowden’s "incredible" memoir as part of a global deal by Macmillan Publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 17:23:10 UTC ]
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WH Allen is to publish the first book in English by Joshua Wong, the Hong Kong pro-democracy activist who led the Umbrella Revolution. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 13:41:07 UTC ]
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An estimated 90% of all written works worldwide are not available in accessible formats. New Zealand is implementing the Marrakesh Treaty to help change that. Continue reading at The Conversation
[ The Conversation | 2019-07-23 20:01:52 UTC ]
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Bookouture has hired Sphere’s Lucy Dauman and HQ’s Cara Chimirri ahead of a move to the Bloomsbury Building. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 11:24:49 UTC ]
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Orion has hired Francesca Pearce as senior publicity manager and moved Leanne Oliver up to publicity director in a string of promotions for its team. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 16:28:04 UTC ]
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Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age
[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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HarperCollins has signed a new four-book deal with David Baddiel, securing the middle-grade children's author until 2023. Continue reading at The Bookseller
[ The Bookseller | 2019-07-10 07:40:32 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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Salesforce Senior Vice President Stan Sugarman sits down with Ad Age Associate Publisher Heidi Waldusky to inform why internal collaboration is the foundation for the best customer experience. This custom video series is made possible by Salesforce. Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 19:25:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit. Continue reading at Media Week
[ Media Week | 2019-06-14 08:24:52 UTC ]
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Private equity firm Apollo Global Management LLC is nearing deals to buy digital imaging companies Shutterfly Inc. and Snapfish. New York-based Apollo has made the highest offer for Shutterfly though the exact amount could not be learned, Reuters reported Monday, citing unnamed sources familiar... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-10 21:41:55 UTC ]
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