AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 13:05:34 UTC ]
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A digital collection of "global voices" will launch to coincide with World Refugee Day (20th June 2020). Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 08:51:48 UTC ]
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Largely as a matter of necessity, publishers and events organizers have aggressively increased their output of webinars and other forms of virtual events since March to keep constituents engaged and make up for lost revenue amid an ongoing inability to hold in-person gatherings. For HMP Global,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:25:16 UTC ]
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[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
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Guest Blogger: Prof Katy Shaw, University of Northumbria, Vice-Chair of BACLS – the British Association of Literary Studies – and executive committee member of University English, the national subject association. In recent years there has been a rapid rise in the teaching of English Literature... Continue reading at British Council global
[ British Council global | 2020-05-18 09:30:54 UTC ]
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In another move to broaden its reach in the worldwide children’s book publishing market, Trustbridge has acquired Walker Books, the U.K.-based children’s publisher and owner of Candlewick Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
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Macmillan Children’s Books has appointed Egmont's Nicole Pearson and Little Tiger's Barry Timms to new publishing director roles in its expanding Preschool, Brands and Classics division. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 14:15:14 UTC ]
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The shortlist for the £40,000 Wolfson History Prize shortlist has been announced, and this year five out of the six books chosen focus on international subjects. Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 17:00:04 UTC ]
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My first novel bombed spectacularly. This was about 20 years ago. Everything went wrong. First my editor quit after which my publishing house kinda-sorta forgot I existed. Orphaned was the word they used. Since nobody gave a damn, I at least got to choose my own book cover. The photograph I... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-27 08:49:54 UTC ]
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The SZBA celebrates literary and cultural achievements in the Arab world. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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The International Publishers Association (IPA) has called on world governments to help the global book trade using economic stimulus packages during the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 11:28:36 UTC ]
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A book club for people who don't like book clubs, founded in 2012 in San Francisco and now boasting six chapters in L.A. County, has moved online. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-10 14:00:07 UTC ]
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Libro.fm is hiring 10 booksellers from the ranks of those who were laid off due to the new coronavirus crisis as part of a special month-long project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-05 04:00:00 UTC ]
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The author's sophomore effort examines the effects of globalization on a fictional African village. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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The Wainwright Prize for UK nature writing has launched a new award recognising narrative books that reflect conservation or climate change and how it impacts on nature and the outdoors. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 08:29:09 UTC ]
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We are at the beginning of a frightening and difficult time in America. Though we glimpse—in the overflowing hospitals of Milan, the shuttered plazas of Madrid—that which may come to pass, it is impossible to know just how hard hit the United States will be by the novel coronavirus. This nation... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-16 14:00:35 UTC ]
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In a letter to Penguin Random House employees worldwide, PRH CEO Markus Dohle outlined how PRH plans to address the challenges the company faces coping with the global spread of the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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Welbeck has announced a series of deals to distribute its titles in the US, Australia, New Zealand and South Africa. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 04:51:56 UTC ]
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With Bologna postponed, and the Paris, Leipzig and London book fairs cancelled, editors and agents are worried they’ll miss out on crucial deals this year. Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 00:29:32 UTC ]
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Transworld has snapped up supernatural thriller The Stranger Times by C K McDonnell, with the novel at the centre of a six-way auction in Germany, auctions in France and Spain, and screen rights also sold. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 00:04:14 UTC ]
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