AOL Hires B-to-B Vet as Global CMO

AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'

[ AdWeek | 2012-12-12 00:00:00 UTC ]
News tagged with: #global cmo #perfect fit #ned brody #broad range #individual brands

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Attention book lovers: your dream job is hiring again.

Yep, you guessed it: “Barefoot Bookseller,” the greatest job in the literary world, is once again accepting applications. Would you like to run a bookstore on a desert island in the Maldives for a year? What if I told you that you weren’t allowed to wear shoes . . . or read the news? I […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 13:04:38 UTC ]
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Nikole Hannah-Jones and Univerity of North Carolina Settle Hiring Dispute

Ms. Hannah-Jones, who won a Pulitzer Prize for the 1619 Project, had said she was considering legal action against the University of North Carolina at Chapel Hill. Continue reading at The New York Times

[ The New York Times | 2022-07-15 22:45:50 UTC ]
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How global media are covering the Uber law-breaking revelations

From Washington Post’s reporting of the company thwarting government probes to Germany’s Süddeutsche Zeitung on Uber’s ‘wild west’ tacticsMore than 180 journalists at 40 media outlets including the Guardian, Le Monde, the Washington Post and the BBC have collaborated on a series of investigative... Continue reading at The Guardian

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While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday

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How the naval battles of World War II reshaped the global order

There were six great naval powers before the war, writes historian Paul Kennedy; afterward, there was just one. Continue reading at The Washington Post

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HBG Diversity Efforts Continue in Hiring and New Partnerships

In its annual update on its diversity, equity, and inclusion efforts, Hachette Book Group reported that BIPOC employees comprised 35.4% of its workforce last year, up from 32.9% in 2020. The company also announced four new partnerships it has signed to support writers and publishing... Continue reading at Publishers Weekly

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McMillan appointed director at Midas amid string of promotions and hires

Hannah McMillan has been promoted to director at Midas amid a string of promotions and new hires at the communications agency. Continue reading at The Bookseller

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Pinterest Names New Global Head of Inclusion and Diversity

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Authors Win $7.8 Million Default Judgment in Global Piracy Lawsuit

A federal judge has issued a default judgment against a major overseas e-book piracy operation known as the KISS Library. In addition to a permanent injunction barring the service from operating, the court also awarded the plaintiffs the maximum amount of damages under the law, totaling some... Continue reading at Publishers Weekly

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Politics and Prose employees moved to unionize—then the store owners hired an anti-union law firm.

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Question how you hire

Most of us will have been to at least one job interview where we felt a real connection with our interviewer. Continue reading at The Bookseller

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Buffalo News publisher rejects Alden Global Capital's takeover bid.

The board of Lee Enterprises voted 8-0 against an unsolicited offer by the hedge fund that valued the newspaper chain at $141 million. Continue reading at The New York Times

[ The New York Times | 2021-12-09 20:44:02 UTC ]
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Macfarlane outlines Moon Lane’s mission and looks to franchises for global change

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Macmillan Children's pre-empts Brooks' YA debut in seven-figure global deal

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PRH launches global campaign marking 120 years of Peter Rabbit

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Ken Follett’s latest epic is a cautionary tale of global catastrophe

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Toronto’s Annick Press: ‘Global Certified Accessible’ in Canadian Ebooks

Among the first children's publishers to achieve Benetech's accreditation, Annick Press stresses that 'diversity' includes access. The post Toronto’s Annick Press: ‘Global Certified Accessible’ in Canadian Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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Sivasundaram wins £25k British Academy Prize for Global Cultural Understanding

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‘The real Rupert’: News Corp global chief says idea that Murdoch influences elections is a ‘myth’

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Third of all global research articles now published Open Access, says STM

Around a third of all global research articles are now published Open Access, according to the latest report by the Association of Scientific, Technical & Medical Publishers (STM). Continue reading at The Bookseller

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