AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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Public health expert Paul Farmer says it’s crucial to understand the context of pandemics. Continue reading at The Washington Post
[ The Washington Post | 2020-11-26 13:00:00 UTC ]
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Ensuring transparency around pay, demystifying the hiring process and giving illustrators the recognition they deserve are among the most fundamental changes the industry needs to make now, delegates at The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 02:31:32 UTC ]
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Orion has hired Aria’s Rhea Kurien as editorial director to lead a dynamic growth strategy for its digital imprint Orion Dash. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 10:17:27 UTC ]
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As the UK edges closer to the Brexit transition deadline, global recession and the weakened state of the UK's economy because of Covid-19 will hit the trade hard, delegates at the Independent Publishers Guild conference heard. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 07:34:44 UTC ]
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With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
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Vowing to address its own workforce demographics, Penguin Random House releases a Global Social Impact site on corporate responsibility. The post Penguin Random House’s Global Social Impact: Claire von Schilling appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 20:00:57 UTC ]
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At the Frankfurt Book Fair conference, writer Bernardine Evaristo delivered a forceful keynote on the systemic bias against people of color in the UK publishing industry The post Bernardine Evaristo to UK Publishing: Hire More Diverse People appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 18:02:09 UTC ]
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The Good Literary Agency (TGLA) has hired Kemi Ogunsanwo as an agent, tasked with building a list across fiction and non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 03:35:01 UTC ]
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Daniel Yergin is behind the curve on the activism, engineering and climate science reshaping the energy world, environmentalist Bill McKibben contends. Continue reading at The Washington Post
[ The Washington Post | 2020-09-25 12:00:00 UTC ]
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K-pop has become an undeniable force, but what’s behind those sticky tracks and intricate dance moves? Author Stephan Lee gives a peek behind the curtain. For many Western audiences, their first taste of K-pop’s impact came in 2012 when Psy’s video “Gangnam Style” went viral.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-09-19 07:00:56 UTC ]
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The first volume of Barack Obama's long-anticipated presidential memoir, 'A Promised Land,' will be published globally in hardcover and digital formats on November 17, 2020, by Crown, an imprint of Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-17 04:00:00 UTC ]
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Jonathan Cape has signed a “radical” in-depth exploration of the global water crisis by South African journalist Rosa Lyster. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 02:54:26 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Bookouture is expanding its audio team with the appointment of Alba Proko from Bonnier Books UK as audio manager. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 16:29:40 UTC ]
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HarperCollins global revenues fell 4.4% in the financial year ending 30th June, including a 3% decline in the fourth quarter, according to figures from parent firm News Corp. Continue reading at The Bookseller
[ The Bookseller | 2020-08-07 14:12:09 UTC ]
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The Global Licensing Group has canceled the live version of its London-based Brand Licensing Europe trade show, scheduled for October. Instead, it is launching a global, month-long, virtual Festival of Licensing from October 6-29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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Independent publisher Can of Worms has partnered with New York–based publisher Leapfrog Press for it's Global Fiction Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 02:58:34 UTC ]
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Penguin Random House has published an “accelerated inclusion plan”, including a commitment on "radical and urgent action" to make its senior leadership teams representative of UK society. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 07:47:24 UTC ]
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googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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On May 4, Pulitzer Prize administrator Dana Canedy announced this year’s winners from her living room with some technological help Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-02 07:00:00 UTC ]
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